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Tag Archives: Author Marketing Tips

RLFblog offers authors opportunities to share their books #RLFblog #authorsRLFblog grew in 2019. Thank you for a great year! The Romance Lives Forever blog grew, and new interviews were added. For the year, there were 365 new posts. We trialed Free Book Friday, which was not as popular as I’d have liked, but the Christmas Romance Saturdays in December were a huge success. Two hours after I mentioned it online, 90% of the slots had filled. I’ll definitely offer that again next year.

Social Media on RLFblog

The blog uses the hashtag #RLFblog, and the hashtags most often associated with it are #Romance #RomanticSuspense #suspense #historical #contemporary #PNR #paranormalromance #paranormal and #SciFi. Readers here love those genres, but there are dozens more.

Twitter generates about 85% of the traffic to the RLF website, mostly because it is fed from Triberr — which did a great job. Because of my followers, the tribemates I associate with and their followers, RLF has a reach of over three million. The program works because it brings new readers, and reminds current ones of new material. It provides an average of 45 – 50 mentions on Twitter every day, and since each post has the guest author’s Twitter handle in the title, that means the guest gets mentioned too. If you aren’t using Twitter, you’re not getting the full power of this blog’s reach. Please consider signing up, and while you’re there, I’d love it if you’d follow me. https://twitter.com/kayelleallen

Take Advantage of our Reach

Sign up for a book cover spot on the front page of RLF and take advantage of the traffic this blog generates. Did you know there are multiple authors who plan their appearances based on the dates of book releases? Why? Because RLFblog gets the word out about new books and helps authors get their name in front of readers. There’s a link on the upper left side of the blog that says Share your book cover with readers. Click that to reserve your spot.

Sign Up for the RLFblog

RLFblog offers authors opportunities to share their books #RLFblog #authorsYou can see all the signups available by visiting SignUp Genius. This site will email you a confirmation, send a reminder, and even include links where you can download an interview for the site.

Interviews

RLF has 14 different interviews you can download and fill out, or you can write an article. All the interviews have a space to feature your newsletter, and we use Yoast SEO to enable you to tell Google and other search engines how your want your post to be found. You’ll see the info near the top of each interview.

New for 2020 – RLF Blog Author Roster

I’ll be adding a quarterly bonus for readers to download in 2020. Authors who care to be listed may add name, bio, and other book info to a simple form. Takes two minutes to fill out and will put your name in front of hundreds of readers. No cost involved. Limit once per author.
https://forms.gle/uv5ZQjNAjgbx33NJ8

Thank you…

The blog has grown and changed in response to your requests, and I hope you’ve found it helpful. If there is something you’d like me to add or change, please let me know. Thank you for your support. It’s been a pleasure getting to know you, and I hope to see you back soon.

— Kayelle Allen

Happy MFRW Founding Day

MFRW is Marketing for Romance Writers, a peer-oriented mentoring group open to the entire literary community. Ask marketing-related questions, request help, advice, and opinions. You can ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing. What’s it cost? Nada, zip, zilch, zero — just come join up and share.
Are you a member of MFRW? #MFRWauthor @MFRW_ORG #WritingCommunity
Marketing for Romance Writers promotes for its members on most social media. Get your book cover pinned on one of the MFRW Pinterest boards, and share your tweets on MFRW’s monthly Retweet Day. The hashtags #MFRWorg #MFRWauthor and #MFRWhooks help you promote.

If you have questions about marketing your books, join us. The MFRW motto is “seek, teach, share, learn, succeed.”

MFRW was founded in 2006 by Kayelle Allen, who heads the group to this day, guiding its direction and overseeing the numerous volunteer staff members that help it run. The group began with a dozen friends, and today boasts over 7000 members make up our Facebook group. Now that Yahoo Groups is shutting down, we have relocated to IO Groups and we’re checking out our new home, already busy and active.

We have a multiple award-winning magazine. We have over 400 followers on Goodreads and feature our members books there in the MFRW Book Place group. On Pinterest, we are followed by over 1500 people, have 55 genre related boards, and almost 1000 pins. Want your book cover pinned on our site? Even if you don’t have a Pinterest account, you can take advantage of our presence there. Join our IO group today and you’ll get information. Services and membership are free.

Volunteer Staff

Alice Orr, Barbara Donlon Bradley, Emerald, Jessica Cale, Kayelle Allen, Libby McKinmer, Lisa Lowe, Lyncee Shillard, Michelle Davis, Mona Karel, Nicole Morgan, Paloma Beck, Reet Singh, Rochelle Weber

Online

IO group (where you can get help) https://groups.io/g/marketingforromancewriters
Twitter https://twitter.com/MFRW_ORG
Kayelle Allen on Twitter https://twitter.com/kayelleallen
Facebook group https://www.facebook.com/groups/mfrwauthors/
Facebook page https://www.facebook.com/mfrworg
Goodreads https://www.goodreads.com/group/show/161092-the-mfrw-book-place
Pinterest http://www.pinterest.com/mfrworg/

Read Books. Meet Authors. Romance Lives Forever #RLFblog #BooksIf you’re a reader, you read whether you plan to or not. The ketchup bottle. Cereal boxes. Signs along the freeway. The capacity allowance in an elevator. If it’s written, you read it. I do too. That’s one reason I started this blog. I like to read books more than I do cereal boxes. I plain love having new things to read! And I love getting to know the authors.

Read Books

In 2019, I hope to make Romance Lives Forever an even more satisfying place to discover books and meet authors. If you want to read books (and not be stuck with ketchup bottles) one good way to find them is to subscribe to this blog. How? Easy! Enter your name and email in that box on the left and click Subscribe. You’ll get an email every time a new post comes out. The entire post will be available and you won’t have to go anywhere but your inbox to read it. Best part? Your email is not used for any other purpose. Ever.

Look for a new interview or two for authors, plus at least one for characters. I’m planning some new features in the spring, and the website will undergo a few changes around then as well. It’s my goal to improve whenever possible.

I’ll be offering different ways to find stories by changing the way the menu works on the site, updating the look and finding new ways to offer free stories whenever possible. Many authors have newsletters (I do!) and would love a chance to find new readers. Many readers are searching for new authors. I want to make RLF the place where they come together.

I’m also very interested in helping the community of authors and the communities where we live. This year, we began Fiction Furbaby posts that allow authors to share their outreach for animal-oriented service organizations. In those posts, we do a shout out to Rob’s Rescues, a local site begun by a nine-year-old boy who is now fourteen and still going strong. I’d like to do more feel good events like that.

We will again host a veteran author salute in November, have a cancer awareness series for authors to share their trials and triumphs in October, and we’ll do Christmas Romance Saturday in December, and offer free books every Friday. Those events were all wildly successful this year. Feel free to drop a suggestion in the comments. I’d love to know your ideas.

Thank you for coming along this year and being one of the supporters for Romance Lives Forever. Let’s read books together in 2019!

What is MFRW?

MFRW is Marketing for Romance Writers, a peer-oriented mentoring group open to the entire literary community. Ask marketing-related questions, request help, advice, and opinions. You can ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing. What’s it cost? Nada, zip, zilch, zero — just come join up and share.

Marketing for Romance Writers promotes for its members on most social media. Get your book cover pinned on one of the MFRW Pinterest boards, and share your tweets on MFRW’s monthly Retweet Day. The hashtags #MFRWorg #MFRWauthor and #MFRWhooks help you promote.

If you have questions about marketing your books, join us. The MFRW motto is “seek, teach, share, learn, succeed.”

MFRW was founded in 2006 by Kayelle Allen, who heads the group to this day, guiding its direction and overseeing the numerous volunteer staff members that help it run. The group began with a dozen friends, and today boasts over 2400 members, and over 7000 members make up our Facebook group. We have a multiple award-winning magazine. We have over 400 followers on Goodreads and feature our members books there in the MFRW Book Place group. On Pinterest, we are followed by over 1500 people, have 55 genre related boards, and almost 1000 pins. Want your book cover pinned on our site? Even if you don’t have a Pinterest account, you can take advantage of our presence there. Join our Yahoo group today and you’ll get information. Services and membership are free.

MFRW Volunteer Staff

Alice Orr, Barbara Donlon Bradley, Carmen Stefanescu, Emerald, Jessica Cale, Kayelle Allen, Libby McKinmer, Lisa Lowe, Lyncee Shillard, Michelle Davis, Mona Karel, Nicole Morgan, Paloma Beck, Reet Singh, Rochelle Weber, Tina Gayle

MFRW Online

Yahoo group (where you can get help) https://groups.yahoo.com/group/MarketingForRomanceWriters/
Twitter https://twitter.com/MFRW_ORG
Kayelle Allen on Twitter https://twitter.com/kayelleallen
Facebook group https://www.facebook.com/groups/mfrwauthors/
Goodreads https://www.goodreads.com/group/show/161092-the-mfrw-book-place
Pinterest http://www.pinterest.com/mfrworg/

What is RLF? Romance Lives Forever in 2018 #RLFblog #Author #BookWhat is RLF and why should I care? RLF is Romance Lives Forever and it’s both a blog and a belief. When I married back in the dark ages of the 70s, I had four sisters, three of whom had been divorced. The youngest had been married less than a year. (They broke up many years later). My parents had been married forever (it seemed like) but I had grown up hearing them argue. My mother was temptestuous flame and my father solid as the earth. They didn’t mix well, but they loved each other. However, when I was a young girl, starry-eyed about a boy (whose name I don’t recall) my mother told me, “romance doesn’t last forever. One day you’ll learn that.”

For some reason, that didn’t set well with me. I nodded with respect, but in my heart, I knew I would prove her wrong. I wanted a love — and a romance — that would last forever. I was blessed that the man I married is THE most romantic man and tells me he loves me every day. This month we celebrated 44 years together. Is it perfect? What is? But we are committed to being not only married, but kind to each other, generous with each other, honest with each other, and fair with each other. Romance can live forever, but it takes work. Trust me; it’s worth it.

When I began writing about immortals, I searched for a good tag that would express volumes about them. I hit upon, “When you’re immortal, romance lives forever.” I’ve had “romance lives forever” in my logo since I got started back in 2004. It’s part and parcel of my brand. I’ve abbreviated in RLF in things I write, especially notes to myself. What is RLF? It’s the entire concept of romance lives forever.

When I created this blog, it was to showcase romance books and authors. I’ve since broadened its reach to cover many more types of writing. What is RLF besides romance? It’s authors and readers coming together to share a devotion and love for books and stories. The only thing we don’t take is religious, political or children’s books. To see any other limits, please visit the FAQ page.

RLF is authors and readers coming together to share a devotion and love for books and stories #books #authors Click To Tweet

What is RLF doing?

The Romance Lives Forever blog moved from Blogspot to Wordpress on May 17, 2017. Once the move completed, posts to currently available books appeared on the new site. On the Blogspot site, a note at the top redirects readers to the new location. Links on original posts remain active, and all posts remain on the Blogspot old blog while also appearing on the WordPress blog. We still use the hashtag #RLFblog and it has an even larger reach.

By October, that reach had grown so large RLF had to upgrade its servers to accommodate readers. Why did that happen? Because a combination of the blog’s promotion strategy plus its guest authors sharing the posts, mixed with reader interest and sharing caused traffic to reach all time highs. YOU the readers and authors made a difference. Thank you!

RLF added SignupGenius this year. Authors can sign up for their preferred date, get automated reminders, and have links to the site and interview formats all in one place. It’s been one of the best additions to the site in years.

Going forward, RLF will do even more to reach readers and provide them with easier ways to find good books. Google this: good book to read online. You’ll get well over 10 million results. People want to find books and RLF wants to help them find those books.

What is RLF doing in the future?

Do It Write — This new interview is about writers and where they write, including habits and recommended software and books on writing. In Sci Fi World Science Fiction and Fantasy writers provide an in depth look at how they create believable worlds. Authors can find all interviews here.

#FreeBook Friday — Each Friday, authors will offer books available at no cost. This might be KDP Select’s free option, KindleUnlimited, or a book readers can download when they sign up for a newsletter. The link to the book will go straight to the link on Amazon, or straight to the sign up page for the author. No middleman. No one giving the author a list of people who want to sign up. What does this mean for authors and readers? For readers, it means they only sign up for exactly what they want, not being put on a list of authors they have no interest in reading. For authors, it means a double opt in, where readers sign up and then confirm their interest by verifying email. Who wants a bunch of newsletters showing up all at once? Nobody. Who wants a bunch of unsubscribes all at once? Nobody. #FreeBook Friday aims to fix that. Only five spots are open each Friday. One is a paid spot for extra opportunities and reach, and the others are free. Authors can sign up here to take part in #FreeBook Friday.

#Christmas #Romance Saturday — Each Saturday during December, RLF will offer Christmas and other holiday romances, up to 10 each day. One is a paid spot for extra opportunities and reach, and the others are free. Authors can sign up here to take part in #Christmas #Romance Saturday.

Cancer Awareness — this event helps authors share their stories about facing cancer or whose loved ones have. Each year this event brings in a huge outpouring of love and support. Authors can sign up here to take part in the Cancer Awareness here. As of this post, only three spots are left.

Salute to Veteran Authors: Each year on Nov 11, RLF salutes authors who are veterans. The list accumulates. Author veterans (or active duty) can sign up here.

Do you have ideas for more features? Please click the comment button and let me know. I’d love to hear from you.

What is RLF?

RLF is romance lives forever. It’s author support. It’s honoring author veterans. RLF is reaching out to readers. It has been my privelege to see my idea grow from a spark to a huge flame. Thank you for coming alongside and going on this journey with me.

Here’s to a wonderful year, filled with positive endeavors, great writing, massive success, and above all, happiness and peace.

Please bookmark the blog and come back every day for good books!

Kayelle Allen

 

 

 

Kayelle Allen here. Wow, has Marketing for Romance Writers grown! Back in 2006 when I started this group, I was a busy author with four books. I was promoting, learning more about promoting, and asking friends about promoting. All the ins and outs of book marketing were starting to gel and I was beginning to understand the overall concept. That said, I had a constant list of questions. Facebook was two years old. Twitter had been founded that year. Pinterest and Instagram were four years away. How was I supposed to promote on social media? Did I need a blog?

I had friends who had similar questions, and we would email each other and ask. Often, I’d get the same question several times in a row. I found myself going back to my “sent” file to copy an answer and resend it. Not that I wasn’t asking questions myself, but I think because I’d take the time to go find an answer if someone asked and I didn’t know – I started getting more and more questions.

It was Halloween, and I was busy with all sorts of details of writing, and I got the same question from two different people. I remember thinking that there had to be an easier way to handle this. I needed a way to let everyone know what I’d discovered at the same time, and if I had a question, get an answer from someone who knew. Yahoo Groups was established and well-used, so I decided to create one that all of my friends and I could use together. We could post a question there, and anyone who knew the answer could reply.

I set it up as Marketing for Romance Writers because that’s what all of us were at the time. Our members are not just romance writers, however. They come from all genres. Looking back, I’ve often wished I’d named it Marketing for Every Writer. Of course, then the initials would have been MEW vs MFRW and our symbol might have been a black cat!

In 2006, we had 12 members. Eleven years later, there are 2420 of us, plus 6781 on Facebook, 3875 on Twitter, untold numbers on Goodreads, and 1492+ on Pinterest with 54 boards and over 790 pins. Our staff of volunteers produces an award winning newsletter and in 2018, we will publish a montly magazine. How can we promote for you?

About MFRW

Marketing for Romance Writers is a peer-oriented mentoring group open to the entire literary community. Ask your marketing-related questions, or request help, advice, or opinions. You can learn how to create a professional image and use it effectively, as well as ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing.

News about pitch sessions and calls for submission are posted on the Yahoo group. As a member, you can attend exclusive, member-only pitch events with publishers. Members can attend free, online workshops and seminars.

Marketing for Romance Writers promotes for its members on most social media. Get your book cover pinned on one of the MFRW Pinterest boards, and show off your cover models. Share your tweets with the MFRW street team and get them shared on Twitter. The hashtags #MFRWorg #MFRWauthor and #MFRWhop promote for you. You can get interviewed on BlogTalkRadio. Link your blog to a community hop via a unique software “ribbon” with exciting themes, and draw readers to your site.

Find and Join MFRW

Marketing for Romance Writers Yahoo Group http://groups.yahoo.com/group/MarketingForRomanceWriters/

Marketing for Romance Writers Website http://marketingforromancewriters.org

Marketing for Romance Writers News https://www.facebook.com/mfrworg

Marketing for Romance Writers Promo https://www.facebook.com/groups/mfrwauthors/

 

Free Promotion for MFRW Members

Follow us – we follow back.

Pinterest http://www.pinterest.com/mfrworg/
Goodreads http://is.gd/mfrwgoodreads
Google+ http://bit.ly/mfrworg-gplus
LinkedIn https://linkedin.com/company/marketing-for-romance-writers-organization/
Twitter http://twitter.com/MFRW_ORG our hashtags are #MFRWauthor #MFRWorg #MFRWhooks

MFRW Volunteer Staff

Kayelle Allen, Founder https://kayelleallen.com
Emerald, Facebook Coordinator and Editor http://www.TheGreenLightDistrict.org
Mona Karel, Moderator, Blog Hop Coordinator http://mona-karel.com
Paloma Beck, Blog Director http://www.romancebeckons.net/index.html
Rochelle Weber, Newsletter Publisher http://www.rochelleweber.com
Barbara Donlon Bradley, Newsletter Editor http://www.barbaradonlonbradley.com
Michelle Davis, Newsletter Editor https://twitter.com/michelle40768
Libby McKinmer, Newsletter Editor http://libbymckinmer.com
Mari Anne Christie, Newsletter Editor http://marichristie.info/
Reet Singh, Goodreads Coordinator http://www.reetsingh.in
Lisa Lowe, Goodreads Coordinator (website under construction)
Zeenat Mahal, Goodreads Coordinator http://www.zeenatmahal.com/
Tina Gayle, Twitter Promo Coordinator http://www.tinagayle.net/home.html
Carmen Stefanescu, Blog Coordinator http://shadowspastmystery.blogspot.com/


If you have questions about marketing your books, or you want to share an opportunity such as being a guest on your blog, join us. It’s okay to ask for guest spots too. The MFRW motto is “seek, teach, share, learn, succeed.” Services and membership are free. Are you part of the Marketing for Romance Writers success story? Please share in the comments.

 

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