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Tag Archives: MFRWauthor

What is MFRW?

MFRW is Marketing for Romance Writers, a peer-oriented mentoring group open to the entire literary community. Ask marketing-related questions, request help, advice, and opinions. You can ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing. What’s it cost? Nada, zip, zilch, zero — just come join up and share.

Marketing for Romance Writers promotes for its members on most social media. Get your book cover pinned on one of the MFRW Pinterest boards, and share your tweets on MFRW’s monthly Retweet Day. The hashtags #MFRWorg #MFRWauthor and #MFRWhooks help you promote.

If you have questions about marketing your books, join us. The MFRW motto is “seek, teach, share, learn, succeed.”

MFRW was founded in 2006 by Kayelle Allen, who heads the group to this day, guiding its direction and overseeing the numerous volunteer staff members that help it run. The group began with a dozen friends, and today boasts over 2400 members, and over 7000 members make up our Facebook group. We have a multiple award-winning magazine. We have over 400 followers on Goodreads and feature our members books there in the MFRW Book Place group. On Pinterest, we are followed by over 1500 people, have 55 genre related boards, and almost 1000 pins. Want your book cover pinned on our site? Even if you don’t have a Pinterest account, you can take advantage of our presence there. Join our Yahoo group today and you’ll get information. Services and membership are free.

MFRW Volunteer Staff

Alice Orr, Barbara Donlon Bradley, Carmen Stefanescu, Emerald, Jessica Cale, Kayelle Allen, Libby McKinmer, Lisa Lowe, Lyncee Shillard, Michelle Davis, Mona Karel, Nicole Morgan, Paloma Beck, Reet Singh, Rochelle Weber, Tina Gayle

MFRW Online

Yahoo group (where you can get help) https://groups.yahoo.com/group/MarketingForRomanceWriters/
Twitter https://twitter.com/MFRW_ORG
Kayelle Allen on Twitter https://twitter.com/kayelleallen
Facebook group https://www.facebook.com/groups/mfrwauthors/
Goodreads https://www.goodreads.com/group/show/161092-the-mfrw-book-place
Pinterest http://www.pinterest.com/mfrworg/

Kayelle Allen here. Back in 2006, I was a busy author with four books. I was promoting,

learning more about promoting, and asking friends about promoting. All the ins and outs of book marketing were starting to gel and I felt like I was beginning to understand the overall concept. That said, I had a constant list of questions. Facebook was two years old. Twitter had been founded that year. Pinterest and Instagram were four years away. I had friends who had similar questions, and we would email each other and ask. Often, I’d get the same question several times in a row. I found myself going back to my “sent” file to copy an answer and resend it. Not that I wasn’t asking questions myself, but I think because I’d take the time to go find an answer if someone asked something I didn’t know – I started getting more and more questions.

It was Halloween, and I was busy with all sorts of details of writing, and I got the same question from two different people. I remember thinking that there had to be an easier way to handle this. I needed a way to let everyone know what I’d discovered at the same time, and if I had a question, get an answer from someone who knew. Yahoo Groups was established and well-used, so I decided to create one that all of my friends and I could use together. We could post a question there, and anyone who knew the answer could reply.
I set it up as Marketing for Romance Writers because that’s what all of us were at the time. Looking back, I’ve often wished I’d named it Marketing for Every Writer. Of course, then the initials would have been MEW vs MFRW and our symbol might have been a black cat!
Then, we had 12 members. Ten years later, there are 2420 there now, plus 6230 on Facebook, 3411  on Twitter, and 1400+ on Pinterest with 71 boards and over 1000 pins.

About MFRW

Marketing for Romance Writers is a peer-oriented mentoring group open to the entire literary community. Ask your marketing-related questions, or request help, advice, or opinions. You can learn how to create a professional image and use it effectively, as well as ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing.
News about pitch sessions and calls for submission are posted on the Yahoo group. As a member, you can attend exclusive, member-only pitch events with publishers. Members can attend free, online workshops and seminars.
Marketing for Romance Writers promotes for its members on most social media. Get your book cover pinned on one of the MFRW Pinterest boards, and show off your cover models. Share your tweets with the MFRW street team and get them shared on Twitter. The hashtags #MFRWorg #MFRWauthor and #MFRWhop promote for you. You can get interviewed on BlogTalkRadio. Link your blog to a community hop via a unique software “ribbon” with exciting themes, and draw readers to your site.

Find and Join MFRW

Marketing for Romance Writers Yahoo Group http://groups.yahoo.com/group/MarketingForRomanceWriters/
Marketing for Romance Writers Website http://marketingforromancewriters.org
Marketing for Romance Writers News page https://www.facebook.com/mfrworg
Marketing for Romance Writers Promo page https://www.facebook.com/groups/mfrwauthors/

Free Promotion for MFRW Members

Follow us – we follow back.

MFRW Volunteer Staff

Button is sized for blogs

Kayelle Allen, Founder https://kayelleallen.com

Emerald, Facebook Coordinator and Editor http://www.TheGreenLightDistrict.org
Mona Karel, Moderator, Blog Hop Coordinator http://mona-karel.com
Paloma Beck, Blog Director http://www.romancebeckons.net/index.html
Rochelle Weber, Newsletter Publisher http://www.rochelleweber.com
Barbara Donlon Bradley, Newsletter Editor http://www.barbaradonlonbradley.com
Michelle Davis, Newsletter Editor https://twitter.com/michelle40768
Libby McKinmer, Newsletter Editor http://libbymckinmer.com
Mari Anne Christie, Newsletter Editor http://marichristie.info/
Reet Singh, Goodreads Coordinator http://www.reetsingh.in
Zeenat Mahal, Goodreads Coordinator http://www.zeenatmahal.com/
Tina Gayle, Twitter Promo Coordinator http://www.tinagayle.net/home.html
Carmen Stefanescu, Blog Coordinator http://shadowspastmystery.blogspot.com/
— 
If you have questions about marketing your books, or you want to share an opportunity such as being a guest on your blog, join us. It’s okay to ask for guest spots too. The MFRW motto is “seek, teach, share, learn, succeed.” Services and membership are free. Are you part of the Marketing for Romance Writers success story? Please share in the comments.
#MFRWauthor

Happy birthday to Marketing for Romance Writers 2015. I
created MFRWorg on Halloween, 9 years ago this year. It’s hard to believe it’s
been that long. It had about 12 members because those were the people I was
always talking to and we would ask each other marketing type questions. We were
each other’s resource. I had been getting emails for a long time and would
answer with what I knew. When I realized I was getting the same questions in
slightly different forms from multiple people, I decided to make it easier on
all of us and create a group where we could post once and get answers from
everyone. Voila! MFRW was born. 


I should have called it Marketing for Writers. Many of our current members
don’t write romance, but some principles carry over to every kind
of book, and every kind of writer. It doesn’t matter though, because those who
don’t mind looking past the name will find answers to their questions.
There are thousands of members now. The group fills a unique place, and creates a safe place to ask questions, without having to deal with constant promo. However, if you need a place to share a post, come ask. Opportunities abound.

What is Marketing for Romance Writers?

MFRW is a peer-oriented mentoring
group open to the entire literary community. Ask your marketing-related
questions, or request help, advice, or opinions. You can learn how to create a
professional image and use it effectively, as well as ask for opportunities to
join other authors in promotional efforts. You can learn the business aspects
of writing.
News about pitch sessions and calls for submission are
posted on the Yahoo group. As a member, you can attend exclusive, member-only
pitch events with publishers. Members can attend free, online workshops and
seminars.
Marketing for Romance Writers promotes for its members on
most social media. Get your book cover pinned on one of the MFRW Pinterest
boards, and show off your cover models. Share your tweets with the MFRW street
team and get them shared on Twitter. The hashtags #MFRWorg #MFRWauthor, and
#MFRWhop promote for you. Link your
blog to a community hop and draw readers to your site.
If you have questions about marketing your books, join us.
The MFRW motto is “seek, teach, share, learn, succeed.” Services and
membership are free.

MFRW promotes its members 

Happy birthday, MFRW. Here’s to many more!

Social Media

Marketing for Romance Writers http://marketingforromancewriters.org/
Kayelle Allen
#MFRWorg 
Marketing for Romance Writers is a peer-oriented mentoring group
open to the entire literary community. Ask your marketing-related questions, or
request help, advice, or opinions. You can learn how to create a professional image
and use it effectively, as well as ask for opportunities to join other authors in
promotional efforts. You can learn the business aspects of writing. News about pitch sessions and calls for submission are posted
on the Yahoo group. As a member, you can attend exclusive, member-only pitch events
with publishers. Members can attend free, online workshops and seminars.
Newsletter 
Marketing for Romance Writers promotes for its members on most
social media. Get your book cover pinned on one of the MFRW Pinterest boards, and
show off your cover models. The hashtags #MFRWorg #MFRWauthor and #MFRWhop promote
for you. You can get interviewed on BlogTalkRadio. Link your blog to a community
hop via a unique software “ribbon” with exciting themes, and draw readers
to your site. Feature your book in our award-winning newsletter.
If you have questions about marketing your books, join us. The
MFRW motto is “seek, teach, share, learn, succeed.” Services and membership
are free.
MFRW was founded October 31, 2006 by Kayelle Allen, who heads
the group to this day, guiding its direction and overseeing the numerous volunteer
staff members that help it run.

MFRW Staff Volunteers

Barbara Donlon Bradley
Catrina Burton
Emerald
Jeanne Barrack
Mari A Christie
Mona Karel
Nicole Morgan
Paloma Beck
Rebekah R Ganiere
Rochelle Weber
Tina Gayle
Former staff
Jeannie Lin
Karen Coté
Kasey Lane
Kristyn Phipps
Lisa Edwards
RJ Garside
Sarah Cass

Member Benefits

Marketing for Romance Writers online

Where to sign up for promo:
Follow us. We follow back!
Twitter http://twitter.com/MFRW_ORG
#MFRWauthor #MFRWorg #MFRWhooks #MFRWhop (FYI #MFRW = Maryland Federal Republican
Women) so be sure to add org, author, hooks, hop, etc. to help us find your tweets
We’re also found here:
Pin your books on our boards
(even if you’re not on Pinterest)
BlogTalkRadio http://is.gd/mfrw_btr
Our members blog and
promote here:
MFRW Marketing Blog http://mfrw.blogspot.com
…soon to be adding a learning blog in WordPress
MFRW Bloghop Start Page http://is.gd/mfrwave
MFRW Bloghoppers (Author workgroup) http://facebook.com/groups/mfrwbloghoppers/

Founding members

Amanda Young, Barbara Karmazin, Dee S Knight, Janet Elizabeth
Jones, Kayelle Allen, Laura Baumbach, Lisa Andel, Rae Monet, Sheila Eskew, Shelley
Munro, Sienna Black, Tina Holland

About the Author

Kayelle Allen is the founder of Marketing for Romance
Writers. She is a multi-published,
award-winning author, owner of The Author’s Secret, an author support
company, and the blog Romance Lives Forever. Her unstoppable heroes and heroines include contemporary
characters, futuristic immortals,
covert agents, and warriors who purr.
Unstoppable heroes, Uncompromising love, Unforgettable passion
http://kayelleallen.com/ Mobile http://kayelleallen.mobi
Kaden’s Reprieve 
Dariel Raye and I have worked together on several projects,
so when she started a street team recently, I asked if I could tag along. She
soon outran me energy-wise, and I dropped back to admire from a distance. I
asked her to keep me posted on what was what. This is her report. — Kayelle
Allen
  1. Street
    teams are all the rage in the book market right now. Ideally, an awesome group
    of loving fans sacrifice their time and effort to help get the word out about
    our books. Realistically, though, it’s not quite that simple. After contemplating
    the pros and cons of street teams, I finally started one a couple of months
    ago. I’d been reading about them and asking questions from more experienced
    marketers, but since I started working with Raye’s Ravers, quite a few more
    things have been made clear to me. Here’s my take, along with a few suggestions.
  2. Ongoing
    point/reward system is too tedious, and even that doesn’t get everyone sharing/tweeting.
    Also becomes impersonal, IMO. The golden rule for street teams is to find unique
    ways to show appreciation. Never forget that these awesome individuals are
    helping you for FREE, so personal thank yous are definitely a requirement.
    I’ll talk more about this later in #6 and #11. Points/rewards for special campaigns/projects
    works better. You can use Google or some other spreadsheet to help keep up
    with points for each team member during the campaign. I started with a month
    long campaign, but I don’t recommend that – too LONG. Two weeks is probably
    a good maximum for special projects and campaigns.
  3. Don’t accept
    people onto the team who are on more than 5 street teams – there are exceptions
    to every rule, of course, but generally speaking, they simply don’t have time
    to keep up with all the boards, groups, and teams on a regular basis. Unless
    your team quickly becomes a favorite, they’re seldom around to respond to tags
    or any other messages you post.
  4. Create
    a private group for sharing and team files.
  5. I’m sure
    you know this, but very few writers have time to be on street teams. Like you,
    they need to be writing. Any time they have left needs to be spent marketing
    their OWN work. Cross promotion is always awesome, but it should never be just
    about you and your work when working with another author. Enough said.
  6. Team-ONLY
    parties can be nice incentives for special campaigns, and this is another reason
    for #7.
  7. Let people
    go nicely who never share. I call most of them “Friends of Raye’s Ravers”
    because they cared enough to give the team a try, and they still help by sharing
    occasionally. Occasional “house cleaning” is important though. Unless
    a team member lets you know why they’re not around (vacation, family problems,
    illness, etc.), set them free if they don’t respond to posts and never share.
  8. Chatting
    with team members as a group helps everyone get to know each other better –
    strengthens the team and it really is nice to get to know people who like your
    work.
  9. Another
    thing I’m planning is choosing a “Raver” of the week or something
    to help get more consistent sharing. It’ll be random.
  10. Playing
    random games and asking questions helps with team building too.
  11. Create
    special prizes only given to team members to increase interest and pride.
  12. All in
    all, if you’re planning to start a street team, expect to spend the first few
    weeks or so just getting your team up and rolling. In other words, don’t try
    to start a street team in the midst of a big writing project. Your goal is
    to keep the team moving and show appreciation without
    constant hands-on involvement from you. Let’s face it – if your team needs
    your constant attention, you still don’t have time to write! I don’t think
    there’s a hard and fast rule as to what works or doesn’t work, but the beauty
    of it is that the sky’s the limit in terms of fun things to try, and you get
    to meet some awesome people along the way.
Heck, you might even get a little more marketing done than you
can on your own.

Previous Books

Kaden’s Reprieve:
Dark Sentinels Book One: Sable:
Jordan’s
Wings – The Alerians – Dark Progeny Series:

Find Me Here

MFRW Summer Camp 
Today Tina Gayle shares her take on Marketing for Romance Writers Summer Camp, held last weekend on the Coffee Time Romance forum.
= = =
I can’t tell you how excited I was
for MFRW summer camp to start. Not only had I signed up to give a class, but there
were so many wonderful classes to take. I love learning new things so I’ve been
biting at the bit to get started.
I was blown away with the pre-camp
class by Kristyn Phipps. She explained how to use Buffer, had pictures and diagrams
and cyber popcorn…oh, my. Best of all, I was able to read it a day later. I couldn’t
attend the class on the day she posted it, but managed to learn it a day late. Man,
how I love internet classes.
Now with the stage set for camp to
begin, I had to get my stuff up and going. My class of “Cut the Crap”
(on editing) needed to be ready to run with the rest of the classes by Friday. I
had the handout ready and then sat down to fill in all the things that weren’t in
the outline. It is amazing how a one page outline can morph into pages of explanation.
I broke the class up into several parts so as not to overwhelm my students and to
concentrate on one point at a time.
I posted the new thread and watched
as the number of views when up. Silly, I know, but I was surprised by the number
of people who could relate to the points I was making. While I waited for comments
or questions, I ventured into the other classes.
Wow, talk about finding useful information.
From discovering how to form a Street Team group to understanding POV, there were
classes on so many topics I struggled to read all the information in the time I
had allotted for camp.
The best part is that even though
camp is officially over. I can still go back and read through the parts that I missed.
Check it out at http://coffeetimeromance.com/board/forumdisplay.php?f=1977&page=4&order=desc
I can also download all the handouts
so I can review them later. Check them out at http://marketingforromancewriters.org/camp.htm
Coffee Time Romance did a wonderful
job of making this appear seamless. I know it wasn’t, but as an attendee, I had
no problems with viewing classes or leaving comments.
Also, there were fun games on Pinterest.
I didn’t play, not because I didn’t want to, time became a factor for me. My husband
decided a round of golf was needed to round out his weekend so what can I say, I
indulged.
For those of you who didn’t attend
the camp, I strongly recommend that you check out the above sites and gain what
you can from some excellent information. RWA is having their national convention
this week. I have to say summer camp was better. One, it isn’t as expensive (Free
for the camp.) Two, no crowds. Three, great information, and four, all while living
in the comfort of your home. What more could you ask for?
Man, summer camp so rocks, I can’t
wait till next year.
Thanks to everyone who made this happen.
You guys are the best.

About the Author

Tina Gayle

After years of working in
the business world doing a variety of jobs, she decided to try her hand at writing
and hope to incorporate the joy of being a mother into her books.
Currently working on a series
about four executive wives, she is excited about combining elements of women fiction
with the passion of romance. The first three books have been released and the last
one is coming out in 2014.
Married twenty-five years,
she and her husband love to travel and play golf. She can’t wait for Mike to retire
so they can do more of both.
Read the first chapter of
any of her books by visiting her website.

Find Me Here

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