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Tag Archives: Emerald

Kayelle Allen here. Wow, has Marketing for Romance Writers grown! Back in 2006 when I started this group, I was a busy author with four books. I was promoting, learning more about promoting, and asking friends about promoting. All the ins and outs of book marketing were starting to gel and I was beginning to understand the overall concept. That said, I had a constant list of questions. Facebook was two years old. Twitter had been founded that year. Pinterest and Instagram were four years away. How was I supposed to promote on social media? Did I need a blog?

I had friends who had similar questions, and we would email each other and ask. Often, I’d get the same question several times in a row. I found myself going back to my “sent” file to copy an answer and resend it. Not that I wasn’t asking questions myself, but I think because I’d take the time to go find an answer if someone asked and I didn’t know – I started getting more and more questions.

It was Halloween, and I was busy with all sorts of details of writing, and I got the same question from two different people. I remember thinking that there had to be an easier way to handle this. I needed a way to let everyone know what I’d discovered at the same time, and if I had a question, get an answer from someone who knew. Yahoo Groups was established and well-used, so I decided to create one that all of my friends and I could use together. We could post a question there, and anyone who knew the answer could reply.

I set it up as Marketing for Romance Writers because that’s what all of us were at the time. Our members are not just romance writers, however. They come from all genres. Looking back, I’ve often wished I’d named it Marketing for Every Writer. Of course, then the initials would have been MEW vs MFRW and our symbol might have been a black cat!

In 2006, we had 12 members. Eleven years later, there are 2420 of us, plus 6781 on Facebook, 3875 on Twitter, untold numbers on Goodreads, and 1492+ on Pinterest with 54 boards and over 790 pins. Our staff of volunteers produces an award winning newsletter and in 2018, we will publish a montly magazine. How can we promote for you?

About MFRW

Marketing for Romance Writers is a peer-oriented mentoring group open to the entire literary community. Ask your marketing-related questions, or request help, advice, or opinions. You can learn how to create a professional image and use it effectively, as well as ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing.

News about pitch sessions and calls for submission are posted on the Yahoo group. As a member, you can attend exclusive, member-only pitch events with publishers. Members can attend free, online workshops and seminars.

Marketing for Romance Writers promotes for its members on most social media. Get your book cover pinned on one of the MFRW Pinterest boards, and show off your cover models. Share your tweets with the MFRW street team and get them shared on Twitter. The hashtags #MFRWorg #MFRWauthor and #MFRWhop promote for you. You can get interviewed on BlogTalkRadio. Link your blog to a community hop via a unique software “ribbon” with exciting themes, and draw readers to your site.

Find and Join MFRW

Marketing for Romance Writers Yahoo Group

Marketing for Romance Writers Website

Marketing for Romance Writers News

Marketing for Romance Writers Promo


Free Promotion for MFRW Members

Follow us – we follow back.

Twitter our hashtags are #MFRWauthor #MFRWorg #MFRWhooks

MFRW Volunteer Staff

Kayelle Allen, Founder
Emerald, Facebook Coordinator and Editor
Mona Karel, Moderator, Blog Hop Coordinator
Paloma Beck, Blog Director
Rochelle Weber, Newsletter Publisher
Barbara Donlon Bradley, Newsletter Editor
Michelle Davis, Newsletter Editor
Libby McKinmer, Newsletter Editor
Mari Anne Christie, Newsletter Editor
Reet Singh, Goodreads Coordinator
Lisa Lowe, Goodreads Coordinator (website under construction)
Zeenat Mahal, Goodreads Coordinator
Tina Gayle, Twitter Promo Coordinator
Carmen Stefanescu, Blog Coordinator

If you have questions about marketing your books, or you want to share an opportunity such as being a guest on your blog, join us. It’s okay to ask for guest spots too. The MFRW motto is “seek, teach, share, learn, succeed.” Services and membership are free. Are you part of the Marketing for Romance Writers success story? Please share in the comments.


RLF Gem Top Blogger Award
RLF Gem Top Blogger Award 
Last month, Romance Lives Forever had 29 posts in a 30 day month. Each month, the RLF Gems post ranks in the top ten, but is not counted, in order to focus on guests. We had a unique event on November 11th — Veteran’s Day. RLF’s annual
Salute to Author Veterans pulled in the lion’s share of views for the month.
Because that features so many authors, I’m listing that as the top spot for the
month, but listing the next person in line as the top blogger for the month.
The Top Blogger was Emerald. She wins a month of free cover adveritising on the blog.

Top Five Bloggers for the Month

(judged by page views). Congratulations to each one!
  1. Salute to Author Veterans (listed below)
  2. Emerald
  3. MJ Schiller
  4. Xavier
  5. Jenna Ives
Honorable mention: Jacquie Biggar, Red L Jameson

Salute to Author Veterans List

Anne Ashby, Allegra Gray,
Ann Victor, Ashley Ladd, Beverly Ovalle, Bob Mayer, CK Crouch, Delilah Devlin, Denise
Patrick, Diana Cosby, Eliza Gayle, Elizabeth Ashtree, Ella Quinn, Elle James, Gail
Hart, Geri Krotow, Heather Ashby, Heather McLachlan, Isis Rushdan, Jeane Westin,
Jennifer France, Jessica Scott, Jo Ann Brown, Joyce Adams, Kathleen Toomey Jabs,
Kayelle Allen, Lacey Falcone, Lindsay McKenna (aka Eileen Nauman), Lisa Carlisle,
Lisa Cordeiro, Loni Lynne, Lori Avocato, Mahalia Levey, Misty MacRae, Myla Jackson,
Nancy J. Parra, Rochelle Weber, Rogenna Brewer, Rue Allyn, Sandy Wickersham-McWhorter,
Sapphire Phelan, SE Babin, Stacy McKitrick, Susan Ann Wall, Suzie Quint, Teresa
D’Amario, Terry Irene Blain, Tracey Cramer-Kelly, Wayne Greenough, William Maltese
Romance Lives Forever features authors and new books. It has a blogger’s
FAQ page with a downloadable guide and optional interviews. Readers can follow via
Google+, Networked Blogs, Linky Followers, email, an RSS feed, and there’s a blog
button readers and authors can grab. Authors can share previous books. The blog uses author or publisher names as tags
on posts, and author Twitter handles in the titles. The site is broadcast over Triberr
with a potential reach of over 1.2M readers via its Twitter-linked network.
Twitter mentions are also gathered in several ezines, giving the author
additional opportunities for promotion. The Romance Lives Forever ezine
features guest authors on its front page every day.

Share your book cover on Romance Lives Forever

Limited spots to share book covers are available. Cost is $3
per month, with discounts for covers posted for one quarter and up to one year.
Covers can be changed monthly.

Sign Up for a Future Post

Guest calendar
My thanks to all who took part this month. You made Romance Lives
Forever a great place to discover new books and authors.
Other participants this month in alphabetical order by first
name are:

Beverly Ovalle, Dariel Raye, Denise Rossetti, DP Denman, JC
McKenzie, JM Stewart, JoAnne Myers, Kacey Hammell, Kayelle Allen, Keira Andrews,
Kelley Heckart, Kris Bock, Mary J. McCoy-Dressel, Mary Quast, Nancy Corrigan, Naomi
Bellina, NN Light, Penny Estelle, Rachel Leigh Smith, Tina Gayle
If … Then 

About the Book

Title If…Then: a collection of erotic romance stories
Genre Erotic Romane
Author Emerald
Book heat level (based on movie ratings): R

Interview with Emerald

Why did you write this
Well, since it is a short story collection, this book was written
in a number of different segments propelled by varying motivations. But the reason
I took it upon myself to collect it into a single work and pen the original stories
I wanted to include is because I recognized that certain of my stories held an energy
or tone or underlying evolution—clearly this is something I find a bit difficult
to articulate and definitely consider intangible!—and I wanted to see them all collected
in one volume that I felt represented the deepest asipiration I feel in writing
erotic fiction.
As it turned out, the collection I submitted was divided into
two volumes (more on this in answer to a later question), so to me, If… Then represents
what I described above in the context of the romantically-oriented stories—those
that focus on a committed relationship of conscious intention between the characters
(as distinct from the erotica ones in which the sexual connection is the foremost
focus, regardless of the relational intent beyond that).
What is your favorite
genre to read?
As far as romance, I’ve often enjoyed historicals—such fascinating
detail, and it seems so fun to read about a distinctly different time period. Overall,
though, I tend to read a lot of nonfiction. In particular, in recent years I’ve
gravitated toward books on consciousness and spirituality by authors like A. H.
Almaas, Adyashanti, Eckhart Tolle, etc.
What is your favorite
character from fiction (not including your own characters)?
Jeez. What a tough question. It strikes me as the kind I’ll remember
the perfect answer to after I’ve already given one off the top of my head, lol.
But I’m going to go with Albus Dumbledore, as he comes closest of any character
I’ve read to embodying and exhibiting the level of consciousness and awakeness to
which I myself aspire.
Do you enjoy films and/or
TV shows? Which are your favorites?
I almost never watch TV (unless the Yankees are playing), and
while watching movies hasn’t been something I’ve done a lot of either, I do have
a few favorites. First is Dangerous Beauty, which is a film adaptation of a biography
of sixteenth-century Venetian courtesan Veronica Franco titled The Honest Courtesan,
by Margaret Rosenthal. I also love The Dark Knight, Shakespeare in Love, and A League
of Their Own. And despite my qualification about television, my partner did introduce
me to the series Firefly long after it had been discontinued, and I did enjoy watching
that. :)
What are you working on
at the moment, and what are we likely to see from you in the coming months?
While I’m still largely working in the short form (short stories)
at this time, I do have a story in progress that seems to have made it known that
it is going to be longer—perhaps even a novel. Given that it’s been in progress
for literally years, though, I do not have a sense of when it might actually be
I have a short story coming out in a couple months in Cleis Press’s
Best Erotic Romance 2015 anthology, and next summer I’ll have a novella-length (11,000
words) contribution in a Sweetmeats Press anthology on sex and sports titled The
Athletic Aesthetic. (My story, “Doubleheader,” is about baseball, of course.
Please tell us about your
latest book.
If… Then is an erotic romance short story collection that was
originally submitted as part of a larger manuscript. I submitted a short story collection
to the publisher (1001 Nights Press), and they came back and suggested splitting
the manuscript into two books—one with the erotic romance stories and one with the
erotica stories. If… Then is the erotic romance one, and it contains ten stories
(eight previously published and two new).
The stories cover a range of characters and themes and include
some LGBT and BDSM content. The first and last stories in the book, “If…”
and “…Then,” respectively, obviously make up the title and are related
to each other—essentially, “…Then” is a sequel to “If….” Both
were previously published in Cleis Press erotic romance anthologies edited by Rachel
Kramer Bussel.
I feel particularly close to one of the original stories in the
book, “Shattered Angels,” as it was the most recent one I finished, and
I wrote some of it during my solo writing trip to Niagara Falls almost two years
ago. The story is partially set in Niagara Falls, and while it was the last story
in the book to be finished, I actually started it and drafted it in a different
form (before I was writing erotic fiction) almost a decade ago. So it’s been through
a number of iterations and feels particularly symbolic of the culmination of If…
Then as my first single-author short story collection.
All of the stories mean something particular to me, though, which
is why I included them in the collection.
In these tales of sizzling erotic romance, deep affection and
the warmth of familiarity underlie the erotic connection between longtime lovers.
“The Plant on the Mantel” explores the unexpected implications of a generations-past
affair on a young married couple. “Honey Changes Everything” finds Kim
wondering how to lead her husband out of his state of despair upon losing his job;
inspiration comes when breakfast in bed serves up more than just pancakes. And “If…”
and “…Then” examine what happens when Valerie finds herself intensely
attracted to someone other than her boyfriend—and what he does when he finds out.
With two original stories (“Soft and Gray” and “Shattered
Angels”) joining the eight previously published tales in this collection, If…Then
is a testament to the scorching eroticism that can so seamlessly subsist with long-term

Buy This Book

Author Bio

Emerald is an erotic fiction author whose short stories have
been featured or are forthcoming in anthologies published by Cleis Press, Mischief,
Logical-Lust, and Sweetmeats Press. She is an advocate for sexual freedom, reproductive
rights, and the rights of sex workers, and she serves as a Facebook group moderator
and assistant newsletter editor for Marketing for Romance Writers (MFRW). Her first
single-author collections, If…Then: a collection of erotic romance stories and Safe:
a collection of erotic stories, are out now from 1001 Nights Press.

Author Social Media

RLF Gems 
In May, Romance Lives Forever had 23 posts in a 31 day month.
Here are the top posts (judging by page views). There was a two-way tie for
first place, including my post about Marketing for Romance Writers Marketing
Summer Camp plans, and a three-way tie
for fifth. Those posts were within one page view of each other.
1. Vicki Batman
1. Kayelle Allen
2. Emerald
3. Eva Caye
4. Charlie Cochet
5. Kendall McKenna
5. Taylor
5. Synithia Williams
Honorable mention: Angela Kay Austin
Authors who guest with us are promoted on Facebook, via
Triberr to thousands of potential readers, are featured front page in the daily
Romance Lives Forever ezine,
and the blog has its own hashtag (#rlfblog) on Twitter. This year, we also
created the Booklover’s Guide to Romance
Lives Forever
with links to guest authors’ books and social media. It is
110 pages crammed full of who to follow and what to read. The FAQ page provides
updated downloads of optional interview questions, and a guide to the blog. You
can also grab our button to promote your visit. Your cover can be featured on
the blog for a small fee. Check out our advertising
for more information.
My thanks to all who took part this month. You made Romance
Lives Forever a great place to discover new books and authors.
Other participants this month in alphabetical order by first
name are:

Ana Blaze, E Ayers, Eden
Summers, Elise VanCise, Elodie Parkes, Jean Joachim, Jennifer France, Jill
Elaine Hughes, Katya Armock, Kitty Barton, Melinda Dozier, MJ O’Shea, Mona
Karel, ST Bende
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