Kayelle Allen here. Wow, has Marketing for Romance Writers grown! Back in 2006 when I started this group, I was a busy author with four books. I was promoting, learning more about promoting, and asking friends about promoting. All the ins and outs of book marketing were starting to gel and I was beginning to understand the overall concept. That said, I had a constant list of questions. Facebook was two years old. Twitter had been founded that year. Pinterest and Instagram were four years away. How was I supposed to promote on social media? Did I need a blog?
I had friends who had similar questions, and we would email each other and ask. Often, I’d get the same question several times in a row. I found myself going back to my “sent” file to copy an answer and resend it. Not that I wasn’t asking questions myself, but I think because I’d take the time to go find an answer if someone asked and I didn’t know – I started getting more and more questions.
It was Halloween, and I was busy with all sorts of details of writing, and I got the same question from two different people. I remember thinking that there had to be an easier way to handle this. I needed a way to let everyone know what I’d discovered at the same time, and if I had a question, get an answer from someone who knew. Yahoo Groups was established and well-used, so I decided to create one that all of my friends and I could use together. We could post a question there, and anyone who knew the answer could reply.
I set it up as Marketing for Romance Writers because that’s what all of us were at the time. Our members are not just romance writers, however. They come from all genres. Looking back, I’ve often wished I’d named it Marketing for Every Writer. Of course, then the initials would have been MEW vs MFRW and our symbol might have been a black cat!
In 2006, we had 12 members. Eleven years later, there are 2420 of us, plus 6781 on Facebook, 3875 on Twitter, untold numbers on Goodreads, and 1492+ on Pinterest with 54 boards and over 790 pins. Our staff of volunteers produces an award winning newsletter and in 2018, we will publish a montly magazine. How can we promote for you?
About MFRW
Marketing for Romance Writers is a peer-oriented mentoring group open to the entire literary community. Ask your marketing-related questions, or request help, advice, or opinions. You can learn how to create a professional image and use it effectively, as well as ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing.
News about pitch sessions and calls for submission are posted on the Yahoo group. As a member, you can attend exclusive, member-only pitch events with publishers. Members can attend free, online workshops and seminars.
Marketing for Romance Writers promotes for its members on most social media. Get your book cover pinned on one of the MFRW Pinterest boards, and show off your cover models. Share your tweets with the MFRW street team and get them shared on Twitter. The hashtags #MFRWorg #MFRWauthor and #MFRWhop promote for you. You can get interviewed on BlogTalkRadio. Link your blog to a community hop via a unique software “ribbon” with exciting themes, and draw readers to your site.
Find and Join MFRW
Marketing for Romance Writers Yahoo Group http://groups.yahoo.com/group/MarketingForRomanceWriters/
Marketing for Romance Writers Website http://marketingforromancewriters.org
Marketing for Romance Writers News https://www.facebook.com/mfrworg
Marketing for Romance Writers Promo https://www.facebook.com/groups/mfrwauthors/
Free Promotion for MFRW Members
Follow us – we follow back.
Pinterest http://www.pinterest.com/mfrworg/
Goodreads http://is.gd/mfrwgoodreads
Google+ http://bit.ly/mfrworg-gplus
LinkedIn https://linkedin.com/company/marketing-for-romance-writers-organization/
Twitter http://twitter.com/MFRW_ORG our hashtags are #MFRWauthor #MFRWorg #MFRWhooks
MFRW Volunteer Staff
Kayelle Allen, Founder https://kayelleallen.com
Emerald, Facebook Coordinator and Editor http://www.TheGreenLightDistrict.org
Mona Karel, Moderator, Blog Hop Coordinator http://mona-karel.com
Paloma Beck, Blog Director http://www.romancebeckons.net/index.html
Rochelle Weber, Newsletter Publisher http://www.rochelleweber.com
Barbara Donlon Bradley, Newsletter Editor http://www.barbaradonlonbradley.com
Michelle Davis, Newsletter Editor https://twitter.com/michelle40768
Libby McKinmer, Newsletter Editor http://libbymckinmer.com
Mari Anne Christie, Newsletter Editor http://marichristie.info/
Reet Singh, Goodreads Coordinator http://www.reetsingh.in
Lisa Lowe, Goodreads Coordinator (website under construction)
Zeenat Mahal, Goodreads Coordinator http://www.zeenatmahal.com/
Tina Gayle, Twitter Promo Coordinator http://www.tinagayle.net/home.html
Carmen Stefanescu, Blog Coordinator http://shadowspastmystery.blogspot.com/
If you have questions about marketing your books, or you want to share an opportunity such as being a guest on your blog, join us. It’s okay to ask for guest spots too. The MFRW motto is “seek, teach, share, learn, succeed.” Services and membership are free. Are you part of the Marketing for Romance Writers success story? Please share in the comments.
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One of the best things I ever did, creating MFRW. I find something good every day.
One of the best gifts authors ever received was this wonderful creation called MFRW. Happy Birthday & congratulations to Kayelle and all the amazing staff. And, why not, ????? ????????? too!
Happy Birthday, Marketing For Romance Writers!! Cheers <3
Happy Birthday! :)
Happy Birthday. I have learned so much about promoting since joining MFRW and the group is really for all writers. Keep growing.
Happy birthday MFRW! Thanks for all your hard work, Kayelle.
Happy birthday to one of the best friends a romance writer could have.
Happy Birthday, MFRW!! Thank you a thousand times, Kayelle, for creating this group. They are awesome and the help we get and give is invaluable.
Congratulations on establishing what has become an enduring and valuable resource!
I do wish the acronym were MEW though!
Happy birthday Marketing For Romance Writers!
I’m just starting with my writing career, but Marketing for Romance Writers has been a font of useful information! Happy Birthday!
Thanks Kayelle for creating this awesome group.
Happy Birthday! So glad you started this group. Thanks for all you do!
Happy Birthday! Thank you!
Happy Birthday, Marketing for Romance Writers. I’m so happy to be here. Thanks for everything you do.
Happy Birthday! I can’t think of a more informative and supportive group! So proud to be a part of it!
Happy Birthday! Thanks for all you do for us!
Happy birthday to the best source for marketing help out there! M. S.
I’m forever grateful to you for creating this group! I’ve learned a great deal and very happy to direct new authors to join this site. Happy birthday MFRW!
Molly Daniels/Kenzie Michaels
Happy Birthday MFRW!
Happy birthday, MFRW! And thank you, Kayelle. You have helped me in so many ways and I love this group. Hugs, vb
Congrats and Happy Birthday, MFRW! I have been writing romance for less than a year, but you have made all the difference!
It takes a village – and we’re so glad you founded the village and continue to lead it. I’ve learned so much, made new friends, found helpful resources… the list goes on and on. Happy Birthday, MFRW!!!
Happy Birthday Kayelle and Marketing For Romance Writers group. Love you all.
Happy Birthday to MFRW! Many thanks to Kayelle and all the wonderful staff for providing so many opportunities and support to authors! :)
Have a very Happy Birthday Kayelle and your wonderful creation.
Blessed be the moment you, Kayelle, had the idea of creating MFRW group!
I am happy to be a member of this great community.
Happy Anniversary MFRW and Happy Writing everyone!
Carmen
Dearest Kayelle. Thank you for being inspired to create this wonderful MFRW organization. Thank you for following that inspiration to action. Thank you for the dedicated work you’ve done to bring MFRW to the alive and thriving place it is today. The late nights I know you must have labored. The times you may have been tempted to quit but didn’t. Thank you for giving all of that to all of us. And, finally, thank you for making my own writer’s life more fruitful, less frustrating and, most of all, illuminated by the presence of fantastic you and your amazing staff. Love and Blessings Forever. Alice
An incredible resource and so generous with time and advice. Happy, happy birthday,..
What a wonderful experience to check in and see so many messages of support and encouragement. Let’s keep going! MFRW certainly works. Here’s to our individual and collective success.
Kayelle, thank you so much for what you’ve done and accomplished for us authors. I don’t get to participate much because I just don’t have the time or energy. However, I’ve learned a lot, and faithfully follow the loop. Thank you, too, to everyone who makes MFRW possible. HAPPY BIRTHDAY to MFRW!
Happy birthday MFRW (and Kayelle). I truly appreciate all the help, promotion, info, encouragement, and resources you so willingly share with all of us. Thank you SO much (and thanks to all the volunteers, too!)!
Happy birthday MFRW! Thank you for all of the info and your hard work, Kayelle!
Happy birthday to a wonderful, supportive group! You’re the best, Kayelle!
Happy Birthday MFRW! It’s an invaluable resource!
What a wonderful brain child! Thanks, Kayelle! It has become a fine resource and a fabulous community/
Happy Birthday…. and a huge thanks to you, Kayelle, and everyone who’s involved and supports this most wonderful group ♥♥
Great group!
Happy belated birthday, MFRW! (Apologies for being late – I spent a fair amount of time yesterday wrangling my two cats and two dogs into their Halloween costumes, lol.) It blew my mind a little bit the other day when I realized I’ve been on the MFRW staff for four and a half years now (!!). I’ve really found it both such a pleasure and such an opportunity, not least because of getting to work under Kayelle and Rochelle, the newsletter publisher. Thank you infinitely, Kayelle, and thank you to all the staff and members that make MFRW what it is!
Happy Birthday and thanks for all the help and support you give authors. Apollogies for being late, My emails often arrive late although the U.K. is actually five hours ahead of eastern time!
Happy birthday! I love being a part of MRFW. It’s a great way to meet people in the business.
Happy belated birthday, MFRW, and thank you for all you do, Kayelle!
So late in wishing you a Happy Birthday, but wanted you to know how much I appreciate all you’ve done and are doing! HAPPY BIRTHDAY!!