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Category Archives: Author Marketing Tips

Helpful hints from fellow authors

Today’s blog is a special one. Well at least to me anyway. Partially because I’m breaking the rules and typing this very late at night – being super stealthy – in an attempt to surprise Romance Live’s Forever’s blog owner, Kayelle Allen. But, mostly because after about two years of being Kayelle’s blog administrator, I wanted to say thank you to her in a way that she’ll be forced to hear. Because Kayelle is a quiet lady who doesn’t bask in the limelight of all her fantastic efforts. You see, she does a LOT for the Romance community. In fact, she probably does more than most may even realize. Aside from being an awesomely talented author, an amazingly kind woman, and a Veteran of the United States Military, she is also the founder of the widely known Marketing for Romance Writers aka MFRW.

If you do not know Kayelle, please crawl out from under that rock you must have been lying under (kidding) and consider checking out her books, befriending her on her social networks or joining in the MFRW groups. I promise you’ll make some great connections and meet some awesome people!

I hope after reading this post Kayelle doesn’t throw too many things at me. But, the surprise – and hopefully smile – on her face, will make it all worth it!

THANK YOU FOR EVERYTHING, KAYELLE! ~ Nicole :)

About Kayelle

Kayelle Allen is a best selling American author. Her unstoppable heroes and heroines include contemporary every day folk, role-playing immortal gamers, futuristic covert agents, and warriors who purr.

Kayelle’s Social Media links

Homeworld/Blog https://kayelleallen.com
Twitter https://twitter.com/kayelleallen
Facebook https://facebook.com/kayelleallen.author
Pinterest https://pinterest.com/kayelleallen/
G+ https://plus.google.com/+KayelleAllen/
Romance Lives Forever Reader Group https://kayelleallen.com/bro
Amazon Author Page http://amazon.com/author/kayelleallen

The Author’s Secret

How MFRW began…

Kayelle Allen here. Back in 2006, I was a busy author with four books. I was promoting,

learning more about promoting, and asking friends about promoting. All the ins and outs of book marketing were starting to gel and I felt like I was beginning to understand the overall concept. That said, I had a constant list of questions. Facebook was two years old. Twitter had been founded that year. Pinterest and Instagram were four years away. I had friends who had similar questions, and we would email each other and ask. Often, I’d get the same question several times in a row. I found myself going back to my “sent” file to copy an answer and resend it. Not that I wasn’t asking questions myself, but I think because I’d take the time to go find an answer if someone asked something I didn’t know – I started getting more and more questions.

It was Halloween, and I was busy with all sorts of details of writing, and I got the same question from two different people. I remember thinking that there had to be an easier way to handle this. I needed a way to let everyone know what I’d discovered at the same time, and if I had a question, get an answer from someone who knew. Yahoo Groups was established and well-used, so I decided to create one that all of my friends and I could use together. We could post a question there, and anyone who knew the answer could reply.
I set it up as Marketing for Romance Writers because that’s what all of us were at the time. Looking back, I’ve often wished I’d named it Marketing for Every Writer. Of course, then the initials would have been MEW vs MFRW and our symbol might have been a black cat!
Then, we had 12 members. Ten years later, there are 2420 there now, plus 6230 on Facebook, 3411  on Twitter, and 1400+ on Pinterest with 71 boards and over 1000 pins.

About MFRW

Marketing for Romance Writers is a peer-oriented mentoring group open to the entire literary community. Ask your marketing-related questions, or request help, advice, or opinions. You can learn how to create a professional image and use it effectively, as well as ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing.
News about pitch sessions and calls for submission are posted on the Yahoo group. As a member, you can attend exclusive, member-only pitch events with publishers. Members can attend free, online workshops and seminars.
Marketing for Romance Writers promotes for its members on most social media. Get your book cover pinned on one of the MFRW Pinterest boards, and show off your cover models. Share your tweets with the MFRW street team and get them shared on Twitter. The hashtags #MFRWorg #MFRWauthor and #MFRWhop promote for you. You can get interviewed on BlogTalkRadio. Link your blog to a community hop via a unique software “ribbon” with exciting themes, and draw readers to your site.

Find and Join MFRW

Marketing for Romance Writers Yahoo Group http://groups.yahoo.com/group/MarketingForRomanceWriters/
Marketing for Romance Writers Website http://marketingforromancewriters.org
Marketing for Romance Writers News page https://www.facebook.com/mfrworg
Marketing for Romance Writers Promo page https://www.facebook.com/groups/mfrwauthors/

Free Promotion for MFRW Members

Follow us – we follow back.

MFRW Volunteer Staff

Button is sized for blogs

Kayelle Allen, Founder https://kayelleallen.com

Emerald, Facebook Coordinator and Editor http://www.TheGreenLightDistrict.org
Mona Karel, Moderator, Blog Hop Coordinator http://mona-karel.com
Paloma Beck, Blog Director http://www.romancebeckons.net/index.html
Rochelle Weber, Newsletter Publisher http://www.rochelleweber.com
Barbara Donlon Bradley, Newsletter Editor http://www.barbaradonlonbradley.com
Michelle Davis, Newsletter Editor https://twitter.com/michelle40768
Libby McKinmer, Newsletter Editor http://libbymckinmer.com
Mari Anne Christie, Newsletter Editor http://marichristie.info/
Reet Singh, Goodreads Coordinator http://www.reetsingh.in
Zeenat Mahal, Goodreads Coordinator http://www.zeenatmahal.com/
Tina Gayle, Twitter Promo Coordinator http://www.tinagayle.net/home.html
Carmen Stefanescu, Blog Coordinator http://shadowspastmystery.blogspot.com/
— 
If you have questions about marketing your books, or you want to share an opportunity such as being a guest on your blog, join us. It’s okay to ask for guest spots too. The MFRW motto is “seek, teach, share, learn, succeed.” Services and membership are free. Are you part of the Marketing for Romance Writers success story? Please share in the comments.
Kayelle Allen here. Back in 2006, I was a busy author with four books. I was promoting,

learning more about promoting, and asking friends about promoting. All the ins and outs of book marketing were starting to gel and I felt like I was beginning to understand the overall concept. That said, I had a constant list of questions. Facebook was two years old. Twitter had been founded that year. Pinterest and Instagram were four years away. I had friends who had similar questions, and we would email each other and ask. Often, I’d get the same question several times in a row. I found myself going back to my “sent” file to copy an answer and resend it. Not that I wasn’t asking questions myself, but I think because I’d take the time to go find an answer if someone asked something I didn’t know – I started getting more and more questions.

It was Halloween, and I was busy with all sorts of details of writing, and I got the same question from two different people. I remember thinking that there had to be an easier way to handle this. I needed a way to let everyone know what I’d discovered at the same time, and if I had a question, get an answer from someone who knew. Yahoo Groups was established and well-used, so I decided to create one that all of my friends and I could use together. We could post a question there, and anyone who knew the answer could reply.
I set it up as Marketing for Romance Writers because that’s what all of us were at the time. Looking back, I’ve often wished I’d named it Marketing for Every Writer. Of course, then the initials would have been MEW vs MFRW and our symbol might have been a black cat!
Then, we had 12 members. Ten years later, there are 2420 there now, plus 6230 on Facebook, 3411  on Twitter, and 1400+ on Pinterest with 71 boards and over 1000 pins.

About MFRW

Marketing for Romance Writers is a peer-oriented mentoring group open to the entire literary community. Ask your marketing-related questions, or request help, advice, or opinions. You can learn how to create a professional image and use it effectively, as well as ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing.
News about pitch sessions and calls for submission are posted on the Yahoo group. As a member, you can attend exclusive, member-only pitch events with publishers. Members can attend free, online workshops and seminars.
Marketing for Romance Writers promotes for its members on most social media. Get your book cover pinned on one of the MFRW Pinterest boards, and show off your cover models. Share your tweets with the MFRW street team and get them shared on Twitter. The hashtags #MFRWorg #MFRWauthor and #MFRWhop promote for you. You can get interviewed on BlogTalkRadio. Link your blog to a community hop via a unique software “ribbon” with exciting themes, and draw readers to your site.

Find and Join MFRW

Marketing for Romance Writers Yahoo Group http://groups.yahoo.com/group/MarketingForRomanceWriters/
Marketing for Romance Writers Website http://marketingforromancewriters.org
Marketing for Romance Writers News page https://www.facebook.com/mfrworg
Marketing for Romance Writers Promo page https://www.facebook.com/groups/mfrwauthors/

Free Promotion for MFRW Members

Follow us – we follow back.

MFRW Volunteer Staff

Button is sized for blogs

Kayelle Allen, Founder https://kayelleallen.com

Emerald, Facebook Coordinator and Editor http://www.TheGreenLightDistrict.org
Mona Karel, Moderator, Blog Hop Coordinator http://mona-karel.com
Paloma Beck, Blog Director http://www.romancebeckons.net/index.html
Rochelle Weber, Newsletter Publisher http://www.rochelleweber.com
Barbara Donlon Bradley, Newsletter Editor http://www.barbaradonlonbradley.com
Michelle Davis, Newsletter Editor https://twitter.com/michelle40768
Libby McKinmer, Newsletter Editor http://libbymckinmer.com
Mari Anne Christie, Newsletter Editor http://marichristie.info/
Reet Singh, Goodreads Coordinator http://www.reetsingh.in
Zeenat Mahal, Goodreads Coordinator http://www.zeenatmahal.com/
Tina Gayle, Twitter Promo Coordinator http://www.tinagayle.net/home.html
Carmen Stefanescu, Blog Coordinator http://shadowspastmystery.blogspot.com/
— 
If you have questions about marketing your books, or you want to share an opportunity such as being a guest on your blog, join us. It’s okay to ask for guest spots too. The MFRW motto is “seek, teach, share, learn, succeed.” Services and membership are free. Are you part of the Marketing for Romance Writers success story? Please share in the comments.

Who’s that Girl? Breaking Down the Romance Heroine

As a romance writer, generally we call our female protagonist a heroine. She’s usually spunky—that characteristic probably evolved from Austen’s incredible work; young-ish—although, there are some brave authors who are trying to write heroines who are in their forties or older; and she’s usually open to having a relationship or already wants one but hasn’t found the right guy; or she’s at some kind of disadvantage where a hero can save her. She, in turn, emotionally saves him.

This has been the standard for—oh, maybe—thousands of years. At least since Austen, which makes it more than two hundred years of this kind of woman as the central figure in the romance genre.
Nothing wrong with that. If that’s what you like, it’s what you like. And I’m the last person to judge because what I want in a heroine, I do get judged for, even being called subversive for it.
I want heroines who are perhaps too shy to be spunky. Or not young. Or maybe she doesn’t want a relationship because she’s tried her fair share of online and regular dating and it really, really, really sucks. Or maybe she’s incredibly rich and doesn’t have any need to be saved from financial doom by a hotshot duke. Or maybe, just maybe she’s emotionally secure and healthy and doesn’t need saving from herself. Maybe she’s complete, as is.
Or sometimes I want heroines who make big mistakes. Colossal. And I want to read how they turn themselves around and become better people.
But this latter example is controversial. In the movie Trainwreck, the character Amy is a drinking, sexualized, snarky woman who has to learn how to overcome her dysfunctions to become vulnerable with a man who loves her. Amy has to conquer her fears. She has to work at becoming a better person. She has to pursue her love interest when she realizes she could lose him. This kind of role is usually reserved for the male protagonist or hero in a romance.
It’s a simple switcharoo of gender roles. Or is it? Or is it a lot more complicated than that?
In Kameron Hurley’s latest article, “In Defense of Unlikable Women,” she compares the two protagonists of the movies Sideways and Young Adult. Both protagonists drink too much, one steals to help a buddy cheat on his fiancé, while the other actually tries to have an affair with a married man. One protagonist is male. The other female. The female character is called “thoroughly unlikable,” “angst-driven,” and “controversial.” The male character was “critically applauded.” In Jami Gold’s blog post, “Why is ‘Unlikable’ Often a Deal Breaker for Readers?” she also notes the double standard for hero and heroine characters, asking, “The majority of [romance] fiction readers are female, and the majority of those giving pushback to ‘unlikable’ heroines are women. So the question becomes: Why are we so hard on ourselves?”
Excellent question that I don’t feel qualified to answer, except for myself. I do want a variety of heroines. I want to read about a forty-year-old woman falling in love with a twenty-eight-year-old man. I want to read about a heroine who saves the hero from financial ruin. I want to read about a quiet girl who gets the guy. Or the overweight girl who falls for the hot hunk who falls for her without requiring her to lose weight or thinks anything derogatory about her body. I want to read about a woman overcoming great obstacles, some she might have created herself, to find not just love for someone else but for herself too.
Toni Morrison said, “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” So, I do. That’s why I write because I want to read about women, real women who make mistakes, who pursue love, who chase after life and happiness with reckless abandon. I want to read about women like me.   
Today’s featured book is Awake, Book 3 of the Wild Love Series by Red L. Jameson.
About the Book
Title Awake, Book 3 of the Wild Love Series
Genre Contemporary Erotic Romance
Author Red L. Jameson
Book heat level (based on movie ratings): R
One, two, Secrets accrue; Three, four, Shame galore;
Five, six, Add two men to the mix; Seven, eight, My life’s about to disintegrate…
Off-limits.  Forbidden. 
I shouldn’t have slept with him.
Should never have fallen for him. 
But I did—Secret #1
And I’m drawn to someone else.
He wants me too. This time, I do have an ounce of willpower.
An ounce. 
But it’s waning, deteriorating quickly—Secret #2
Two secrets—secrets that are tearing me apart.
And Secret #3 is the hardest to keep. 
I’m not the “good girl.”
I’m not the “sweet one.” 
I hide behind a mask—a mask of lies.
But something within me is clawing the mask off.
Revealing the real me.
And my secrets.
Risking…everything.
The Wild Love Series is set in Wyoming and Montana, where things are little more…wild, where love can never tamed. Each book within the series can be read as a standalone and intended for a mature and adventurous reader. Enjoy and fall in love!
Buy This Book
Barnes and Noble http://bit.ly/28Y4epq
Smashwords http://bit.ly/28Y4yV5  
About the Author
Red L. Jameson is an award-winning and multi-published author. She writes in many genres. Her pen name, L. B. Joramo, includes the odd combination of historical and paranormal for the Immortal American Series. However, it is under her “Red” name, her nickname too, where all her stories are strongly laced with love, including contemporary, historical, time-travel, paranormal, and erotic romance. Red lives in the wilds of Montana with her family and a few too many animals, and is currently working on her next novel that she hopes will make her readers laugh, cry, think, and fall in love.
Author Social Media
Website http://www.redljameson.com     
Amazon Author Page http://goo.gl/Gvd2vq

But do I have to? Making research less painful.

by Olivia Night
When I started my first novel, I knew immediately that I was
going to need to do some a significant research. I knew nothing about the arms business,
Sierra Leone or it’s vibrant customs and culture. Research was not something I had
considered a necessity before I got serious about writing novels. But now it’s one
of my favorite parts! (Dork Alert!)
My second novel required even more research. As a Type A person
I had to be sure to that what I was writing was accurate. One research topic I was
not quite prepared for was delving into the psychology of victims of abuse. The
heroine in Seduction in Seville, Madison Lockwood, survived a horrific situation
and it was important to me that I tell her story correctly. It felt like a balancing
act at times when writing her and her growth through the novel.
Poorly researched novels stick out like sore thumbs and can sometimes
communicate to the reader that the author just really didn’t care all that much
to get things right, even if that isn’t the case.

Research can a dreaded task when writing, so I compiled list
of research tips that I swear by. Enjoy!
Tip #1 – It is totally okay to type “(need information here)” in your manuscript as you are write instead of stopping at that moment and finding the answer you need. I do this quite frequently, especially if I am on a roll – so to speak. This leads naturally to the next tip.
Tip # 2 – Commit and then sit down and do the research. It’s much harder to get a clear picture of political environment of say, Tunisia, if you research five minutes here and ten minutes there.  Tell yourself you are going to research the hierarchy of wolf dens for thirty minutes and research not only what you need but as much as you can.
Tip # 3 – Notes, notes, notes.  Just doing a copy/paste into a new document isn’t going to actually give you the knowledge that you need to write. Or write well. Of course you want the information on hand when you need it but, you need to understand the information as well. At this point in our lives we are all pretty aware of how we best learn. Do that. Because it’s important to…
Tip # 4 – Do more than regurgitate information. It is pretty easy to spot information within a novel that is simply reworded or paraphrased from somewhere else. As the author of your book or series it’s important to have a real understanding of what you are writing about.
Tip # 5 – Google Earth! I have spent sooooo much time on Google Earth. I want to get even the smallest details correct. This includes street names, landmarks and restaurants. Recently I used it to chart my hero and heroine’s trip from Hungary to Scotland. I wanted to use the correct routes, with accurate time traveled as well as places they could stay that were off the beaten path (because people on the run need to be off the beaten path).
Tip # 6 –  Ask questions. When I was researching human trafficking laws within the European Union tons of questions came to mind. I spent the time and researched to find those answers. Then when I was writing about the human trafficking ring in my novel the words just flew off the tips of my fingers. Of course, a lot of what I learned was not included, but that didn’t matter. I felt confident in my knowledge as opposed to nervous that I may be getting something wrong.
Research may not be the most favorite pastime for authors, but it’s a necessary evil to create a well written book. Plus, when you spend time on google earth tell the kids and hubby or wife to leave the room and you can pretend you’re taking a mini vacation!

About the Book

In a hospital in Seville, Spain, Patrick Kane lies in a coma. Ambushed and shot while protecting a friend, he fights to survive.
She never thought she would see him again. Patrick, the man who’d brought her back.
Eight years ago, Patrick Kane, a joint partner in Fairlane Trade International, descended into a basement of horrors. That horrible day he rescued many women, but one he would always remember. Her beautiful doe eyes filled his dreams and haunted his nightmares.
Madison Lockwood, a nurse, has struggled to put her past behind her, trying to forget the time she spent in captivity. But she recognizes the man who rescued her and brought her out of that terrifying reality. She owes him her life. Patrick is gravely injured, and Madison vows to see him through.
When Patrick opens his eyes, he instantly knows that he made a mistake leaving Madison after freeing her from the clutches of a human trafficking ring. She is meant to be his. As Patrick tries to win over a wary Madison, the past they both thought was gone for good comes back with a vengeance. One by one, the survivors of the horrific ordeal are being murdered. Patrick knows that Madison will be next if he doesn’t protect her.
Together they must fight for their survival. Seduction In Seville, book two in the Men of FTI series, is a tale of redemption, murder, new beginnings, and love that takes the reader on a wild, exotic ride. 
Title: Seduction in Seville, The Men of FTI Book Two
Genre: Romantic Suspense
Author: Olivia Night
Book heat level (based on movie ratings):  R

Buy This Book

About the Book

Title: Seduction in Sierra Leone, The Men of FTI Book 1

Genre:  Contemporary, Romantic Suspense
Book heat level (based on movie ratings): R
In the mangroves of Sierra Leone, two strangers raised a world apart find themselves inextricably connected. Seduction in Sierra Leone, the first in a series of three novels, is a fast-paced tale of murder, lust, and love that transports the reader to a foreign and mysterious world of danger.
Aislinn Salameh, an American relief worker, is searching for purpose in her self- imposed lonely world. The stranger who enters her village on a blistering hot day seems more animal than human. She knows she should stay far away but can’t stop herself from being drawn to the mysterious man.
Brandt Fairlane is haunted by the sins of his past. Detached from others, Brandt has spent his life alone. His line of work is too dangerous for the luxuries of love and family.
When Brandt sees Aislinn and her haunting eyes, he knows he must possess her. But when Brandt’s past comes back from the dead and Aislinn is caught in the crossfire, it is up to him to keep her safe. In order to survive, they must learn to rely on one another. As they run for their lives, the heat between them becomes undeniable. Now, Brandt must not only protect Aislinn from a madman committed to stealing her away, but he also must protect her from himself. Because if Brandt steals her body and her heart, he’ll never let her go.

Buy This Book

Publisher Liquid Silver Books- http://lsbooks.com/seduction-in-sierra-leone-p1043.php

(ebook and paperback available)
Olivia Night, a fictional character herself, has always been an avid reader and writer. She found the romance genre in college and has never been able to get enough. One sleepless night, the main characters of Book One in her Men of FTI  series sprang from her head fully formed. They demanded she tell their story; so she did. As they revealed themselves, so did two other intriguing characters. Those characters convinced her to give them their own books because their stories were worth telling too. And so Olivia suddenly became a romance author. When Olivia is not writing, she has the best job in the world, which, too, will remain a secret. In her free time, she reads, write, drinks wine, or is, most likely, out emulating Buffy the Vampire Slayer. Olivia lives in one of the most diverse and vibrant cities in the U.S. — Baltimore. She lives with her cat, which she is convinced was a gladiator in his past life. Olivia plans to continue being awesome at this thing called life. Really, that’s her only goal.

Author Social Media

The Reluctant Hero
Blogs about Amazon abound… Amazon is an 800 lb. Gorilla. Amazon
is a monopoly. One author reported in a Facebook page, he was only earning two cents
per book in Amazon’s new royalty structure on borrows (KENP). He is not a happy
camper. As indie authors, we don’t need to get caught up in the rhetoric on the
Web. There is always a hidden agenda and facts not shared. Here is a F.A.C.T. Most
indie authors have not explored Amazon. Some have never read Amazon Terms of Service.
Here is one of the terms. If you put your books in Select, they may not be published
on any other sales venues, i.e. iTunes, Google Play, Barnes and Noble and Kobo.
One author ignored those terms and raised a ruckus because Amazon pulled all of
the author’s books and banned the author from publishing on Amazon for a year. The
author did not mention in the rant that Amazon gives the author a five day notice
to get books removed from other venues. The author ignored those notices. Oops.

What can an indie author do to master Amazon?

Amazon provides a raft of tools and guides for indie authors.
When composing our bios inside Amazon Central, it offers ehow examples. Most don’t
tick that and compose a resume–as if looking for job…instead of creating a bio
that will interest a reader. Top 1000 Amazon Reviewer, Julie Whiteley reminds
authors that readers don’t take an author ego out of her purse while waiting in
dentist office. Readers take out their Kindles. Inside Author Central an author
can add up to five RSS feeds…your blogs stream live across your Amazon Author
page, as well as your Tweets.
On your author page you will see this beneath your photo:
That Follow button is powerful. Encourage your fans and readers
to follow you on Amazon. When you have a new release, Amazon sends out a dedicated
email announcing the new book to the follower. Every author can do this. We are
told time and again to build a platform. I’m not certain what that is…but Amazon
has given us a way to gather followers…yes it has…scroll down to the bottom
of your print edition book page, below the first page of reviews and you will see
this:
Wow! Amazon does all of the work. You can give away a single
print book or five. Up to the author’s budget. You can have entrants follow you
on Amazon, follow you on Twitter or watch a video on YouTube. But by far, following
you on Amazon is more useful. Amazon is where book buyers live and driving a reader
to Amazon is smart.
Inside Your KDP Account you may also tick Promote and Advertise
next to any of your ebook titles and this will come up:
Amazon is getting better at showing those sponsored ads on book
pages where it often shows “Also Bought.” These ads are great for exposure.
I don’t look for sales—yet.
Amazon has sites in thirteen countries. Have you checked your
book on all thirteen sites? Bet not. Ten amazon venues offer Kindle Unlimited subscriptions.
Go HERE for a list. Guess what you can do? Visit all ten Amazon
venues, navigate to your book page…just put in your author name or the title to
your book and the book page comes up…You can Tweet/Facebook and Pin your book
on Pinterest. On the far right and down a bit you will see the icons below. Use
them. See the little envelop. Click it. Up comes a nice short link to your book
to copy & paste on Facebook. You can also edit the Tweet that comes up. I do.
I add #KindleFic and perhaps another hashtag. If the book is FREE or 99c, I add
that. For non-English language sites, I also use Google to translate Read FREE w/Kindle
Unlimited or Special Sale or discounted. You will have to remove some text…I take
out my name. Or if the book is the first in a series…take out the title of the
series. Do the same with your print editions. German and India natives prefer print
editions. Pump your book in those languages. Play with Amazon. You can’t kill it.
And how nice is it to have a readymade tweet from each country?
Every author can build an author page inside Author Central, revise
bios, book descriptions, claim and add books and see the total number of reviews
on your books on amazon.com. Amazon lists all of your reviews inside Author Central…so
easy to grab quotes from reviews for blogs and Tweets. You can also check your author
rank. You want to do that during and after a book promotion. During one book promotion
my author rank was 37. That told me only 37 other authors were out selling my book
in Literary Fiction–which is the category I placed one of my books.
All of the above is just a short list of what I have explored
and used on Amazon. There is much more on the sidebar inside Amazon KDP. When you
want to know how Amazon works, ASK AMAZON, not your colleagues who may give you
misinformation picked up elsewhere. Want to talk to a live person? Say so in ‘contact’.
Amazon will call you within five minutes.
Finally. Yes, there are many indie authors unhappy with Amazon.
I am NOT one of them. My best advice to authors is: Think for Yourself. Make the
best decision you can for your book. We are not entitled to sales and we are not
entitled to reviews. We must work for those. I never like to sign off a blog without
telling you the easiest path to reviews. Put this gentle gem of a plea right after
THE END in your book.
Thank you for taking the
time to read [title]. If you enjoyed it, please consider telling your friends or
posting a short review. Word of mouth is an author’s best friend and much appreciated.
Thank you. [author name].
Does it work? Yes it does. In my two years as an indie author
readers have posted above 1700 organic reviews on my titles. Good luck with your
books in 2016.
For more good advice from Jackie Weger

About the Book

The Reluctant Hero
There are a few things Parnell Stillman is dead certain he will
never do:
He’d never fall in love.
He’d never have kids.
He’d never be a hero.
Rebecca Hollis is about to change his mind.

Buy This Book

Amazon http://www.amazon.com/dp/B00FJFV6AY/
Available FREE on Kindle Unlimited

About the Author

Jackie Weger is a traveler of the good earth by foot, boat, bus,
train, plane and pickup. After family and writing, destination travel is always
on her wish list. She hoards her friends and fans and is often humbled by their
kindness. If you asked her what she wants most in life, she says: “A writing
cave, a candle and a good book.”

#MFRWauthor

Happy birthday to Marketing for Romance Writers 2015. I
created MFRWorg on Halloween, 9 years ago this year. It’s hard to believe it’s
been that long. It had about 12 members because those were the people I was
always talking to and we would ask each other marketing type questions. We were
each other’s resource. I had been getting emails for a long time and would
answer with what I knew. When I realized I was getting the same questions in
slightly different forms from multiple people, I decided to make it easier on
all of us and create a group where we could post once and get answers from
everyone. Voila! MFRW was born. 


I should have called it Marketing for Writers. Many of our current members
don’t write romance, but some principles carry over to every kind
of book, and every kind of writer. It doesn’t matter though, because those who
don’t mind looking past the name will find answers to their questions.
There are thousands of members now. The group fills a unique place, and creates a safe place to ask questions, without having to deal with constant promo. However, if you need a place to share a post, come ask. Opportunities abound.

What is Marketing for Romance Writers?

MFRW is a peer-oriented mentoring
group open to the entire literary community. Ask your marketing-related
questions, or request help, advice, or opinions. You can learn how to create a
professional image and use it effectively, as well as ask for opportunities to
join other authors in promotional efforts. You can learn the business aspects
of writing.
News about pitch sessions and calls for submission are
posted on the Yahoo group. As a member, you can attend exclusive, member-only
pitch events with publishers. Members can attend free, online workshops and
seminars.
Marketing for Romance Writers promotes for its members on
most social media. Get your book cover pinned on one of the MFRW Pinterest
boards, and show off your cover models. Share your tweets with the MFRW street
team and get them shared on Twitter. The hashtags #MFRWorg #MFRWauthor, and
#MFRWhop promote for you. Link your
blog to a community hop and draw readers to your site.
If you have questions about marketing your books, join us.
The MFRW motto is “seek, teach, share, learn, succeed.” Services and
membership are free.

MFRW promotes its members 

Happy birthday, MFRW. Here’s to many more!

Social Media

Marketing for Romance Writers http://marketingforromancewriters.org/
Kayelle Allen

If there’s one thing all writers agree on, it’s that writing is TOUGH. The road to publication twists and dips as we learn the craft, hone our abilities, create stories we’re passionate about, fight discouragement, educate ourselves about the industry…and then start the process all over again as we realize there’s room to improve. But you know what? If you are like me, you wouldn’t have it any other way.


Yet, sometimes it’s nice to get a helping hand.

Finding a good writing book, a helpful blog, a mentor or critique partner to share the journey with…these things are gems along the writing path.
And guess what? Maybe there’s another resource waiting just up the road called One Stop For Writers.

One Stop For Writers is not writing software, but rather a powerful online library that contains tools, unique description collections, helpful tutorials and much more, brought to you by Angela Ackerman and Becca Puglisi, the authors of The Emotion Thesaurus and Lee Powell, the creator of Scrivener for Windows.
Could One Stop For Writers be the writing partner you’ve been searching for? Visit Writers Helping Writers this week and see, where Angela, Lee and Becca are celebrating their venture with prizes and some pay-it-forward fun.

Social Media

Website http://onestopforwriters.com/
Twitter https://twitter.com/onestop4writers
Facebook https://www.facebook.com/onestopforwriters
Pinterest https://www.pinterest.com/onestop4writers/

Thank you to Kayelle Allen and the Romance Lives Forever blog
for having us this week. As further thanks, Changeling Press would like to offer
readers of this blog 10% off at http://www.changelingpress.com/
when you enter code Changeling@RLF2014 at checkout.

Changeling Press, LLC – Introduction

Started in 2004 and celebrating ten years as of February 2014,
Changeling Press is the brainchild of Margaret Riley (aka Shelby Morgen). We are
a small electronic press, boasting 100+ authors and over 1200 titles. From Contemporary
to Paranormal titles featuring tentacle monsters and shapeshifter rabbits, Changeling
Press caters to a wide variety of tastes in the Erotic Romance genre.
10th Anniversary Re-releases

Too Hot to Handle by Shelby Morgen

(A Northlanders Tale)
[Dark Fantasy Shifter Romance, MF]
Earth, 2486. Global warming, followed by thermonuclear winter,
leaves Earth a far different planet from the one we know. New races rule the Northlands.
Old races, too, have returned. In a land ruled by politics, Lady Ayailla’s word
is law. When Thallin defies her law, she has the perfect weapon at her disposal.
She holds a marker — to the Mercenaries Guild.
Jarla. A woman with no clan, no past, no loyalties to anyone
— except the Mercenaries Guild. Edgy, restless, the life suits her well. She can
be whoever the guild needs her to be. Warrior. Thief. Spy. Today, she’s a bounty
hunter.
Thallin. A man haunted by his past and a grief he cannot outrun.
Still, he cannot change who he is. He’ll sacrifice himself to save the lives of
his men, even if it means placing his fate in the hands of a bounty hunter. But
Jarla’s hands are interested in more than his fate. Will her touch heal his shattered
soul?
Publisher’s Note: Too Hot To Handle has been previously published
with another house. This version has undergone substantial revisions.
****

The Witching Hour by Marteeka Karland

[Shifter Romantic Comedy, MF]
Hazel really wants to fulfill her potential and be the witch
her Grandma always said she could be. Unfortunately, though her spells alway
s work,
they never quite work the way they’re supposed to.
Drake, the hunky werewolf next door, has been dutifully watching
over Hazel for the local coven. He’s not convinced she’s a witch, until she accidentally
turns him into a dog. Of all the indignities.
Now she’s got his undivided attention, and my oh my how she’s
grown up. Man, has Drake got an appetite for a certain witch… and it’s all for her
own good. After all, who ever heard of a virgin witch?
****

In His Dreams by Lacey Savage

[Dark Fantasy Interracial Romance, MF]
For three centuries, Nara’s
existence has revolved around providing sexual gratification to men not of her choosing.
As a concubine enslaved by a brutal master she knows only as the Conqueror, Nara can do nothing but obey
his every cruel whim. But a hundred years ago, Nara discovered where her real talents lie. She
can invade dreams; and in those dreams, she’s the one in control. Not the men whose
thoughts she pervades. Not the Conqueror. Just her.
Rafe Osmond is a Dream Walker committed to eradicating every
last trace of dream ragers, those whose dark arts not only terrorize, but also kill
innocent dreamers. After he watches Nara
terrifying a man she’s recently serviced, Rafe sets off after her — with a vengeance.
But when he finds her, he also stumbles upon a long-forgotten temple steeped in
ancient mystery, and a terrifying evil.
Together, Rafe and Nara
must destroy a power darker and deadlier than either of them imagined. But first,
Rafe must convince Nara
that there is more to dreams than ravages of pain and whimpers of terror… and
to do that, he has to show her unbelievable pleasure…
****

The Magic Touch by Julia Talbot

[Urban Fantasy Romance, MF]
Trinity Broussard doesn’t believe in magic. Not one little bit,
a fact her family finds amazing considering that magic is their livelihood. That
lifestyle teeters on the brink of extinction if Trinity doesn’t get with the magical
program in time for her next birthday. Trinity’s aunt Lorelei is at her wits end.
All of her attempts to get Trinity to go along with the plan have failed miserably.
Driven to desperate measures, Lorelei makes a last ditch effort
to rev up Trinity’s magical sensitivity. She calls in an expert. Nicholas Deveraux
is a man with a mission, summoned by Lorelei to do her bidding. He’s willing, as
long as he gets his payoff in the end, and he sets about making magic real for Trinity,
any way he has to.
Trinity thinks Nicholas is an arrogant jerk. Nicholas thinks
Trinity is an intriguing mix of magical talent and independence. Both of them feel
the attraction between them, but neither of them counts on falling for each other,
or on how their lives will change when Trinity begins to believe.
****

The Thing in the Basement by Jonathan Wright

(Rituals #2)
[Paranormal BDSM Romance, MF]
Samantha’s in love — with a man she can’t have.
Alan Drury has everything. The perfect dead end corporate job.
The perfect bitch of a corporate trophy wife. The perfect crumbling old Victorian
mansion. Great, rambling old place. Anne picked it out. Thought it was the perfect
place to throw a perfect corporate picnic.
Just don’t go in the basement. There’s something in the basement.
Something down there, in the dark, behind an old brick wall. Something sleeping.
Something evil. Something trapped. Trapped being the operative word. Trapped it
was, and trapped it remained. Until it found a kindred soul. Until it found Alan.
A man trapped… in a prison of his own making.
Sam’s willing to give everything she has to save Alan from himself.
And from the thing in the basement… But is her love enough to save them both?

Want to write for Changeling Press?

We accept submissions from 10,000 to 35,000 words for single
titles. While there should be both highly erotic and romantic elements to the book,
relationships and endings should be plot driven. We don’t demand your characters
trot off to get married at the end of the book, though we do ask for a HEA (Happy
Ever After) or, in the case of serials, a HFN (Happy For Now). Serials from unsigned
authors must be submitted as a completed set.
We have only one heat level. Over-the-top hot! We can handle
anything you send us as long as it meets our guidelines (Content must be legal for
an over 21 audience and geared toward a primarily female readership). We do accept
multiple submissions, but not simultaneous submissions.
All submissions must be received via email only at Submissions@ChangelingPress.com
Expect to hear back from us in 2 weeks.
Include in the BODY your
submissions email:
– A short cover letter that states your publishing history (if
any)
– A short blurb with the genres and themes of your title and
whether the title is a single or part of a series/serial
– A synopsis of no more than 500 words (state the ending)
– A brief promotional plan that states your website, blog, social
media links and all other places where you promote
ATTACH to your submissions email:
– The complete manuscript as an RTF (Rich Text Format) or TXT
(text) file. Please do not send DOCX files. Margins, spacing, and font are whichever
you prefer. If accepted the manuscript will be reformatted to conform to Changeling
Press style guidelines.
For more details about submitting to Changeling Press please
visit http://www.changelingpress.com/submissions.php.

Find Changeling Here Online

Cheeky Changeling eZine http://www.changelingpress.com/ezine/

Tax Tips for Authors 
In my real life I’m a tax and finance professional and I’ve been
sharing my knowledge with other writers for the past three years. I find many people
have problems with the same issues year after year. Are you making these mistakes?
If so, you’ll find more ways to solve these problems (and more) in my book Tax Tips for Authors 2014. (Available from
Amazon, Barnes
and Noble
, iTunes, Smashwords ARe/OmniLit
and in print)
1. Calling your hobby
a business – or vice versa
The IRS has a pretty strict line between hobby and business,
because businesses get to write their losses off against other income (W-2 or investment
income) which lets them lower their taxes. To be considered a business you need
to have profits in 3 out of the past 5 years. It you’re having more years of losses
than profits, the IRS may want you to prove you’re a real business, which means
show that you are trying to make money. They look at the ratio of expenses to earnings
and the type of expenses you claim: advertising and other promo help you, but travel
to conventions may hurt you if you’re not earning enough to justify the expense.
Businesses that claim to be a hobby are seen as avoiding self-employment
tax, so if you have increasing hobby income, the IRS may force you to file Schedule
C and pay SE tax. Make sure you classify your writing correctly.
2. Not filing quarterly
estimated tax payments
This is one of the most confusing aspects of self-employment
and for authors it’s even more complicated: earnings and expenses fluctuate wildly
during the year. Some people just ignore it, then get both a big surprise balance
due in April, plus a penalty for not paying quarterly. There are ways to avoid this,
the easiest being to pay at least 110% of last year’s tax bill in quarterly installments.
If you overpay, you’ll get a refund, but you’ll definitely avoid a penalty. I go
over how to calculate the correct quarterly payments in my book, Tax Tips for Authors
2014.
3. Paying too much self-employment
tax
How do you pay too much? By not taking all the deductions you
can, and by not keeping a careful running balance of profit and loss during the
year. You only pay SE tax when you have over $400 of profits, so if you can reduce
profits (by increasing legitimate spending during the tax year) you can save some
money. Make sure to do a tentative P and L calculation in early December. It may
make sense to register for expensive conventions then rather than waiting till January.
Buy a new computer or pre-pay for advertising. Shift only planned spending rather
than simply spending down your profits carelessly, so you can build your business
rather than just avoid taxes.
4. Missing out on deductions
Most authors I work with don’t keep good records of their spending.
This includes mileage driven for “business.” Did you write down every
time you drove to the library, book store, airport, etc.? Get in the habit of writing
down your mileage and other expenses every day or two—before you forget—and you’ll
see how much more you are able to claim. Keep receipts for books, index cars, notebooks,
stock photos, domain names, lunch with your writing partner, swag, etc. This will
also help you keep a running P and L for filing quarterly payments and making good
year-end spending decisions. I have much more information on proper recordkeeping
and deductions in the book.
5. Mixing business and
personal expenses
Along with the hobby/business issue, this is one of the things
IRS loves to investigate. The best way to keep everything separate—even for sole
proprietors—is to have separate bank accounts and debit or credit cards. It’s easy
to have a separate PayPal account just for your writing business, and you can get
a PayPal debit card. An Ally bank account is free and requires no minimum deposit
and they issue debit cards as well. Have all your payments made into the separate
accounts, and spend only from the business PayPal/Ally debit card. If you need to
use a credit card, ask for an additional card from your credit card company and
use the new one only for business. At the end of the year you can get a separate
statement of your business expenses, which makes recordkeeping and organizing deductions
a snap.
Want even more information? Sign up for my Tax Tips Newsletter, or visit
the Tax Tips for Authors website. Best of all, pick up a copy of my book Tax Tips
for Authors 2014
. It’s got new information for filing 2013 returns, a Schedule
C walkthrough, chapters on self-employment taxes and quarterly payments and a whole
lot more.

Contest

Out of the Gate

Ask a tax question and be entered to win a free registration
to an author-oriented Tax Workshop held by EM Lynley.

About the Author

EM Lynley is a former investment analyst and White House economist.
Now she writes gay erotic romance. She loves books where the hero gets the guy and
the loving is 11 on a scale of 10. Her Precious Gems series is best described as
“Indiana Jones meets Romancing the Stone”—only gayer. The Delectable series
is Gay Romance with Taste. Her books are available in print and e-book from Amazon
& other book distributors.

Author Social Media

For those who don’t know, Triberr is the blog amplifier. How
does it work? Imagine you have 9 friends who blog. The 10 of you agree to send out
a tweet every time one of you posts an article. Each of you has 100 followers on
Twitter. If you send out your one tweet, that’s only 100 people who see it. If all
of you share it, that’s 1000 people. That’s what Triberr does. You join a tribe
of like-minded bloggers, and agree to share posts. You decide whether that’s on
Twitter, Facebook, LinkedIn, or some combination of those. Once you link your blog
to Triberr, your posts go up automatically through an RSS feed.
Triberr 
But you need to take care when importing your posts, because
your titles become tweets. Here are some tips to remember when creating them.
  • Make use
    of #hashtags. If you don’t want them on your blog, then go to the Triberr stream,
    pull up your post, and edit it. Send out great titles with words like #Contest
    and #Giveaway with a hashtag in front of them. People search those hashtags
    every day. Use it to gain readers — that’s why you’re on Triberr.
  • When using
    hashtags, less is more. No more than three at a time. Otherwise it’s hard to
    read when most of the text is hotlinks in a different color.
  • DON’T USE
    ALL CAPS IN YOUR TITLE. IT’S STILL SHOUTING EVEN ON TWITTER.
  • Exclamation
    points !!! are just as vile on Twitter !!! as they are in your manuscript!!!!!
    See what I mean!!!!???? If you use them all!!! the time they have no value!!!!!
    Posts with those come across like used car salesmen!!!!!! Please stop doing
    it!!!!!
  • Think about
    the fact that your post goes out over other people’s streams on Twitter. I
    don’t send out a post that says “Buy my new book” or “Why I
    quit writing” or “My interview with…” Why? Because it’s not
    my book, I didn’t quit writing, and I didn’t interview that person. Be objective
    in titling your posts. You will get more shares.
  • To get
    people to approve your posts, and then to get readers to your blog, make the
    titles do the work. “My Post” isn’t going to cut it obviously, but
    neither is a meme. Using “Sexy Saturday” when thousands of others
    are tweeting the exact same thing is not going to get you any attention either.
  • Craft a
    great title and you will attract attention. Instead of Sexy Man Monday #27,
    try something with meaning: Sexy Man Monday: Is Almost Nude Hotter than Nude?
    / #SexyManMonday: Hottest Cowboy in Dallas / Sexy Man Monday: Not Your Mama’s
    Soldier Boy. You get the idea.
  • Use the
    Twitter handle of guest bloggers. When the post goes live and everyone on Triberr
    sends it out, it will get your guest mentions. For an example of doing that,
    look at the titles on this blog.
Triberr will bring readers to your blog. Do your part to bring
them by using good blog titles, adding hashtags when appropriate, and sharing the
Twitter handles of your guests. I hope these tips help you gain readers on your
blog and involved tribemates on Triberr.
Come check out one of my tribes on Triberr: Books and Book Bloggers


About the Author

Kayelle Allen is a multi-published, award-winning Science Fiction
Romance author of unstoppable heroes, uncompromising love, and unforgettable passion.

Author Social Media