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Monthly Archives: October 2020

Happy Birthday #14 Marketing for Romance Writers #MFRWauthor @MFRW_ORG #RLFblog #AuthorsKayelle Allen here. Marketing for Romance Writers started in 2006 and is still going strong. All services and membership are free.

It began because, like all my friends, I was promoting, learning more about promoting, and asking friends about promoting. All the ins and outs of book marketing were starting to gel and I was beginning to understand the overall concept. Even so, I had a constant list of questions. Facebook was two years old. Twitter had been founded that year. Pinterest and Instagram were four years away. How was I supposed to promote on social media? Did I need a blog?

So many questions

My friends all had the same questions, and we would email each other and ask. Often, I’d get the same question several times in a row. I found myself going back to my “sent” file to copy an answer and resend it. I was asking questions myself, plus I took time to go find an answer if someone asked and I didn’t know. Eventually, I got more and more questions.

It was Halloween, and I was busy with all sorts of details of writing, and I got the same question from two different people. I remember thinking that there had to be an easier way to do this. I needed a way to let everyone know what I’d discovered at the same time, and if I had a question, get an answer from someone who knew. Yahoo Groups was established and well-used, so I decided to create one that all of my friends and I could use together. We could post a question there, and anyone who knew the answer could reply.Happy Birthday #14 Marketing for Romance Writers #MFRWauthor @MFRW_ORG #RLFblog #Authors

I set it up as Marketing for Romance Writers because that’s what all of us were at the time. Our current members are not all romance writers, however. They come from all genres. Looking back, I’ve often wished I’d named it Marketing for Every Writer. Of course, then the initials would have been MEW vs MFRW and our symbol might have been a black cat!

In 2006, we had 12 members. Fourteen years later, we’re in the thousands. We now meet on IO Groups and our staff of volunteers produces a monthly magazine. We coordinate multiple blog hops to bring traffic to member websites, including Book Hooks and MFRWsteam.

About MFRW


Marketing for Romance Writers is a peer-oriented mentoring group open to the entire literary community. Ask your marketing-related questions, or request help, advice, or opinions. You can learn how to create a professional image and use it effectively, as well as ask for opportunities to join other authors in promotional efforts. You can learn the business aspects of writing.

News about pitch sessions and calls for submission are posted on the Yahoo group. As a member, you can attend exclusive, member-only pitch events with publishers. Members can attend free, online workshops and seminars.

Marketing for Romance Writers is on most social media. The Twitter hashtags are #MFRWhooks #MFRWorg #MFRWauthor and #MFRWsteam, used for various weekly/monthly blog hops. See volunteers needed below for a chance to network while making a difference for fellow authors.

Find and Join MFRW

Marketing for Romance Writers IO Groups:
Steam (Erotic)
MFRW Magazine

Marketing for Romance Writers Website

Marketing for Romance Writers News

Marketing for Romance Writers Promo

MFRW Triberr Tribes

Books and Authors
Business of Writing

MFRW Blogs & Hops

MFRW Marketing
MFRW Author
MFRW Book Hooks
MFRW 52 Week Challenge
MFRW Steam

Free Promotion for MFRW Members

Follow us – we follow back.


MFRW Volunteer Staff

Kayelle Allen, Founder & Blog Coordinator
Emerald, Facebook Coordinator
Mona Karel, Moderator
Rochelle Weber, Newsletter Publisher
Barbara Donlon Bradley, Newsletter Editor
Michelle Davis, Newsletter Editor
Tina Gayle, Twitter Promo & Blog Hop Coordinator
Kathryn R Blake, Blog Hop Coordinator
Lisabet Sarai, Blog Hop Coordinator
Alice Orr, Writing Tips Blogger
Dee S Knight, Blog Hop Coordinator

Volunteers Needed

Goodreads Coordinator (posting books as requested)
Twitter Coordinator (approving followers, sending tweets)
Triberr Coordinator (approving blog posts within Triberr)
Pinterest Coordinator (pinning covers)

We currently need coordinator volunteers for these sites. Each position takes about an hour a week, average, and can be spread over several days. If you have experience in these areas and would like to volunteer, please contact us!

If you have questions about marketing your books, or you want to share an opportunity such as being a guest on your blog, join us. It’s okay to ask for guest spots too. The MFRW motto is “seek, teach, share, learn, succeed.” Services and membership are free.

The Success Story

Are you part of the Marketing for Romance Writers success story? Please share in the comments.


Meet NJ Walters @njwaltersauthor Author of Burning Ash #RLFblog #PNRMeet NJ Walters, Bestselling Paranormal Author of the Forgotten Brotherhood series, Salvation Pack series, and Blood of the Drakon series.

NJ, welcome to Romance Lives Forever. I’m Kayelle Allen, author and owner of this blog. Happy to have you here! Please tell us about Burning Ash.

Burning Ash by NJ Walters

Genre PNR

Book heat level (based on movie ratings): R

No one is more surprised than Asher, one of the oldest vampires on Earth, that he’s attracted to vamp hunter Jo Radcliffe. She’s smart, a talented slayer, and she’s gorgeous. Something about her pulls at him, like no one ever has before. For a man whose name strikes fear in everyone––this is something new and intriguing. And quite possibly deadly, if she discovers his secret.

Jo has two things in common with the handsome Asher––they are both slayers and someone is messing with them in a very-much-trying-to-kill-them way. She’s not so happy about joining forces with a dude she doesn’t know. But he’s sexy as hell and really good at his job as one of the Forgotten Brotherhood, whose business it is to execute misbehaving paranormals.

She knows she’s bait in a larger plot to harm Asher and the Brotherhood. And there is nothing he won’t do, no line he won’t cross, to keep her safe––which may be the weakness that destroys them both.

Tell us about yourself as a person.

What is your personality type?

I’m an introvert. I’m quite happy spending time at home writing, reading, and watching TV. I love to go to the movies by myself or take myself out for breakfast or to a coffee shop. While I enjoy doing things with family and friends, I have no trouble going to events or shopping on my own.

What was your favorite childhood game?

That’s a tough one. I had all the usual childhood loves like jump rope, Barbies, tag, and such, but I used to love pretending to be a teacher or librarian. I’d spend hours at that.

What is your favorite meal?

I’m a very plain eater and can’t say I have a favorite meal, but I do have some favorite foods—bananas, bread, cheese, and chocolate.

Tell us about yourself as a writer.

What made you want to be a writer?

Like all writers, I started out as a reader. But other than poetry and a short story or two, I didn’t really think about writing until I was in my thirties. I was at a time in my life when I had some time and thought, “I could do that.” So, I did. I wrote two books that got rejected many times. I put them away and stopped writing for almost another decade before I started again. The book I wrote ended up being my first published book—Annabelle Lee (now available as Uncovering Annabelle) And the two books that were rejected? They were rewritten and were eventually published as Discovering Dani and The Way Home, the first two books of my contemporary romance Jamesville series.

What’s your best advice for a new writer?

Just write. It’s that simple. There’s no magic involved in writing, only hard work. It’s not an easy career, but it is a rewarding one. And don’t be afraid to grow and change. I began as a contemporary/contemporary erotic romance writer and ended up writing mostly paranormal romance. I’ve also written some sci-fi/fantasy books as well. Some writers find a niche and happily stay there. I find I need to switch it up now and again to keep the creativity flowing, which is why paranormal romance is so appealing. So many possibilities.

What are your writing goals for this year?

I admit that 2020 has been a rough year for me. For the first time since my career began in 2004, I didn’t want to write. My goal for the coming year is to block out the craziness of the world and get back to what I love doing best—telling stories.

Where to buy Burning Ash

Barnes and Noble

NJ Walters Social Media

NJ Walters is a New York Times and USA Today bestselling author who has always been a voracious reader, and now she spends her days writing novels of her own. Vampires, werewolves, dragons, time-travelers, seductive handymen, and next-door neighbors with smoldering good looks—all vie for her attention. It’s a tough life, but someone’s got to live it.
Amazon Author Page
Get to know NJ Walters better by signing up for their email newsletter.


Know the Heroine from The Holiday Mermaid in the Desire Me Again BVS anthology by Alice Renaud @alicerauthor #RLFblog #paranormalromanceWhen Rowena left Adam without a word, she broke his heart. Now it’s almost Christmas, and she’s back… but she has webbed hands and feet, and a tail! Can Adam and Rowena put their past behind them and build a future together?

Alice Renaud, welcome to Romance Lives Forever. I’m Kayelle Allen, author and owner of this blog. Happy to have you here! We’re excited to find out more about your heroine, but first, tell us about The Holiday Mermaid, a short story in the Desire Me Again anthology by BVS.

The Holiday Mermaid in the Desire Me Again anthology by Alice Renaud

Genre Paranormal Romance

Book heat level (based on movie ratings): R

Blurb for The Holiday Mermaid

Adam fell for surfer girl Rowena the second he saw her. But just as their summer fling was becoming serious, she left him without any explanation. Now, with Christmas just a few days away, she’s back… and Adam discovers that she’s a shape-shifting mermaid, from a Clan that hates humans. Can he love her as she is? Can she brave her family to be with Adam for good, not just for Christmas?

Blurb for the BVS anthology Desire Me Again

The hopeless romantic believes that a soulmate exists for each of us. That there is one person who makes us feel how good it is to love them. For some couples, things trigger them to push that love away. They find out too late they’ve lost true-love. Sometimes genuine love deserves a second-chance at the happy ending that eluded them the first time.

Desire Me Again is an eclectic assortment of short stories exploring a second-chance at love. The collection is as diverse as the authors who wrote them. Here’s a chance to read the work of talented writers you may not have read before. Within these pages, there are blends of tender, often moving and thought-provoking stories.

Know the Heroine from The Holiday Mermaid

Here are some fun questions to help us know your heroine.

It’s late, she’s bored. What does she do?

She goes for a swim. There’s always some fish to chase or a dolphin to chat to.

What kind of food would she impulse buy if hungry?

Fresh seafood. Oysters, shrimp, mussels… raw or cooked she loves them all.

Describe the kind of clothes she prefers to wear.

As little as possible. Clothes are a hindrance when you’re a shape shifting mermaid, they make shifting more difficult.

Does she know how to fix things?

As long as it’s something related to a boat or the sea. She can repair a fishing net in minutes, but don’t ask her to change a plug or fix a car engine. She’s never driven in her life, and she spent most of her life underwater until she met Adam.

She tried to do something and it went badly. Tell us about it.

She was always attracted by the human world. So one summer, she took advantage of the fact that her uncle and cousins were away to visit a human village on the coast. She met a young local man, Adam, and was immediately attracted to him. She thought she could have a summer fling, and then go back to her life as a dutiful mermaid of the Regor Clan. But she fell in love. She left Adam without a word or a note, because she couldn’t tell him the truth… but couldn’t bear to lie to him.

How does she act around children she doesn’t know?

She loves children. She is warm and playful with them. She finds it easier to relate to human children than to adults.

What is she like first thing in the morning?

Bright and sparky and ready to go, to catch the morning tide!

How does she act around people who don’t know what she is?

She is always on her guard, for fear of betraying her secret. Shape-shifting mermaids and mermen are supposed to keep their true nature hidden from humans.

Will she let a worker handle things or do it herself?

She’d have to let a worker handle things if it was something she didn’t have a clue about – like human inventions such as cars or electricity. But she prefers to do things herself when she can. She was brought up to work hard and be self-sufficient, as her parents died young and she was brought up mostly by her stern and traditional uncle, Rhys, leader of the Regor Clan.

Earrings/piercings/tattoos or unadorned skin?

Mermaids in the Regor Clan don’t wear jewelry or tattoos until they get married.

Personal vehicle or public transport?

Public transport. But she likes her surfboard best of all.

Recycle or toss?

Recycle. Mermen and mermaids love the sea and the coast and do everything in their power to keep them clean.

Thanks for helping us get to know your heroine!

Where to buy Desire Me Again



Alice Renaud Social Media

Alice lives in London, UK, with her husband and son. By day she’s a compliance manager for a pharmaceutical company. By night she writes fantasy romance about shape shifting mermen, water monsters and time-travelling witches. Her first book, “A Merman’s Choice,” was published in January 2019 by Black Velvet Seductions. It is the first book in a fantasy romance trilogy inspired by the landscapes and legends of Brittany and Wales. The second book, “Music for a Merman,” is out now. Alice has also written a short story, “The Sweetest Magic of All,” included in the BVS “Mystic Desire” anthology, out now in Kindle and paperback. Alice loves reading and writing stories, and sharing them with anyone who’s interested.
Amazon Author Page

Image credit
Grant Herbert @grant_herbert_illustration


Read the suspenseful romance Arresting Jeremiah by Amber Daulton @amberdaulton1 #RLFblog #RomanticSuspenseJim makes a lethal mistake, and a drug lord comes knocking on his door in Amber Daulton’s new romantic suspense, Arresting Jeremiah. Will Jim and Calista succumb, or fight for a love they can’t deny?

Amber, welcome to Romance Lives Forever. I’m Kayelle Allen, author and owner of this blog. Happy to have you here! Please tell us about Arresting Jeremiah.

Arresting Jeremiah by Amber Daulton

Genre: Romantic Suspense

Book heat level (based on movie ratings): R

Injured Parole Officer Jeremiah “Jim” Borden never expected Calista Barlow, the sassy blonde waitress he’s craved for months, to ring his doorbell. She slips into his heart–and his bed–but he’s obsessed with a gangland investigation that threatens his career and maybe even his life.

Calista doesn’t trust easily, not with a daughter to protect and the stalker who keeps calling her. After her violent ex-boyfriend returns, she finds solace in Jim’s arms.

Jim may have to forego his need for answers to protect the ready-made family he adores, but how will he and Calista escape an unseen enemy that is always one step ahead of them?


Do you write more than one genre? If so, what are they?…

Yes. I write in several adult romance sub-genres: contemporary, romantic suspense, historical, time travel, western, and holiday-themed.

How do you come up with ideas?…

I find inspiration from books and TV, but for the most part, I dream them up. I’ve always had a very active imagination.

What is the single most important part of writing for you?…

Getting all my facts straight. I love research, so I do a ton before I start writing. Then I do even more.

When did you write your first book?…

I wrote my first book (romantic suspense) when I was twelve, and I finished it within six months. I’m not sure about the word count since I wrote it with paper and pen. (Don’t judge. It was the ’90s and not everyone had a computer. – haha!) The page count was around 250, though. I’ve revised the MS several times over the years (with a computer – whoo hoo!), but it’s currently not published. My writing has definitely improved in the past twenty some years, but I’m still in love with the characters I created back then.


Leather or lace? Leather

Black or red? Red

Satin sheets or smooth cotton? Cotton

Ocean or mountains? I live in the mountains, so I gotta say ocean

City life or country life? Country life

Party life or evening at home? Let’s party at home!

Dogs or cats? Cats, please!

Where to buy Arresting Jeremiah

Barnes and Noble
Universal link

Amber Daulton’s Social Media

Amber Daulton is the author of the romantic-suspense series Arresting Onyx and several standalone novellas. Her books are published through The Wild Rose Press and Books to Go Now, and are available in ebook, print on demand, audio, and foreign language formats.
She lives in North Carolina with her husband and demanding cats.
Book Bub
Amazon Author Page
Get to know Amber Daulton better by signing up for her email newsletter.


Read the series: Saddle Creek by Lorelei Confer @loreleiconfer #RLFblog #HolidayRomanceA Saddle Creek Christmas Collection 2 and The Sheriff’s Christmas from Lorelei Confer punches up the Saddle Creek series for the holidays.

Lorelei, welcome to Romance Lives Forever. I’m Kayelle Allen, author and owner of this blog. Happy to have you here! Please tell us about your series.

A Saddle Creek Christmas Collection 2 and The Sheriff’s Christmas in the Saddle Creek series

Genre holiday romance

Book heat level (based on movie ratings): spicy

A New Diner for Christmas

Susan Malloy, a widow who returns to Jackson Hole, WY meets John Davis, a widower. Is it too late for a second chance? Can the spirit of Christmas help or hinder?

A Christmas Renewal

Deputy Sheriff, Tom Miles, loses the love of his life when Edie Benner’s convicted as a horse thief and sent to prison. Can he win her love by Christmas?

A Christmas Celebration

Carter Weaver and Janelle Williams experience love at first sight but will their future divide or unite them?

The Sheriff’s Christmas: Sheriff Mitch Rogers and his new wife, Deputy Ronnie Travis Rogers, Owner of the Travis B&B in Saddle Creek, Wyoming, share their First Christmas together with an unexpected gift left behind by an old flame of the Sheriff’s

Which book is this in the series?

The Christmas Collection 2 is book 6 and The Sheriff’s Christmas is book 7.

How many books do you plan for the series?

There are 7 now and I have partially written three more so far.

How many books are completed?


What characters are the main stars in your series?

Chase, Elliott, Dillon, and Mitch and then secondary characters: Second Chance Christmas Romances

What is the overall theme in this series?

Four male friends since high school remain loyal to each other as they grown into adults.

Please list the series titles below, in any order you prefer.

Rustlers and Romance, An Uptown Girl and A Cowboy, Secrets and Deceptions, Moonlight Kisses and MugShots, A Saddle Creek Christmas Romance Collection, A Saddle Creek Christmas Collection 2 and the Sheriff’s Christmas

What did you like best about writing this series?

It was so much fun, the “boys” banter to each other and their loyalty as well

What other books (not in this series, have you written?)

I have another series: Deadly with six books, A Cowboy’s Sweet Spot in an anthology, Christmas Awakenings and many others.

Where can we find links for all your books?

Where to buy A Saddle Creek Christmas Collection 2/The Sheriff’s Christmas

Read the series: Saddle Creek by Lorelei Confer @loreleiconfer #RLFblog #HolidayRomanceA Saddle Creek Christmas Collection 2:

The Sheriff’s Christmas

Lorelei Confer Social Media

Amazon bestselling author of romantic suspense, Lorelei Confer, has been writing since the fourth grade. She lives on the Gulf Coast of Florida with her husband and AJ, a longhaired Chihuahua, who are both her constant companions.
In 2010, her first novel, Deadly Deception was published, the first in the Deadly series. Another series, Saddle Creek, began with the first release, Rustlers and Romance in 2016. This series is set in the shadows of the Grand Teton mountains in Jackson Hole, Wyoming.
Mentoring children years ago led to helping aspiring authors set goals, and generally, meet their objective to finish the book. She practices her own discipline every day.
After six years as a copy editor and two years as an editor at The Wild Rose Press, she ventured out on her own as an indie author.
Sign up for her newsletter at to receive exclusive excerpts and bonus material, receive alerts when books are released, and take part in great giveaways.
Amazon Author Page
Get to know Lorelei Confer better by signing up for their email newsletter.


Read the contemporary western romance Rancher at Risk by Barbara White Daille @BarbaraWDaille #RLFblog #contemporary #westernToday’s featured book is Rancher at Risk a contemporary romance by Barbara White Daille.

Rancher at Risk by Barbara White Daille

Genre: Contemporary romance
Book heat level (based on movie ratings): PG13
A Fresh Start
After the loss of his family in a tragic accident, Ryan Malloy has been given one last chance to change his life. His boss sends him to Flagman’s Folly, New Mexico, to run his ranch, but unfortunately, Ryan’s troubled attitude lands him in hot water with the locals, especially the ranch’s manager, Lianne Ward.
Deaf since birth, Lianne has never let her disability define who she is. But, she’s yet to meet a man who treats her as an equal. Ryan seems different…that is, when they’re not butting heads over the ranch’s new school for disadvantaged boys.
Forced to work together, Lianne and Ryan discover an unexpected attraction beneath their quarreling. But will Ryan’s painful past drive them apart…permanently?

Where to buy Rancher at Risk

Barbara White Daille Social Media

Barbara White Daille lives with her husband in the sunny Southwest. Though they love the warm winters and the lizards in their front yard, they haven’t gotten used to the scorpions in the bathroom. Barbara also loves writing, reading, and chocolate. Come to think of it, she enjoys writing about those subjects, too!
Barbara wrote her first short story at the age of nine, then typed “The End” to her first novel many years later…in the eighth grade. Now she’s writing contemporary romance on a daily basis. Sign up for her newsletter to keep up with the latest in her writing life:
Amazon Author Page


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